Revenue Programs Marketing Specialist - Gift Cards & Events

Thompson Hospitality Corp.; Reston (VA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health/Dental/Vision

401(k), matched up to 4%

Paid Time Off

Short and Long Term Disability

Tuition Reimbursement

Employee Referral Program

Pet Insurance

Discounts: Hotels, Travel, Tickets, R

Job summary

Thompson Hospitality is seeking a Marketing Specialist – Revenue Programs to oversee gift card programs, catering, private events, and promotional marketing initiatives across Thompson Restaurants. This hands-on role blends creative design with data analysis in a fast-paced environment.

You will manage end-to-end gift card operations, develop seasonal promotions, create campaign assets, track ROI, and report insights.

Qualifications

• 4+ years of experience in digital marketing, ideally in multi-location restaurants, retail, or hospitality.
• Proficient with website CMS platforms (Squarespace a plus), email marketing tools (OLO is a plus), and third-party marketplaces.
• Strong understanding of digital KPIs and customer journeys.
• Proven ability to manage projects across departments and balance multiple brand voices.
• Comfortable analyzing performance metrics and making data-driven decisions.
• Detail-oriented with strong organizational and communication skills.
• Prior experience managing teams.
• Experience managing restaurant delivery platforms (Uber Eats, DoorDash, GrubHub) as well as customer data platforms.
• Knowledge of photoshop, adobe, and Canva.
• Basic design or HTML knowledge is a plus

Responsibilities

• Manage all aspects of Thompson Restaurants' gift card program.
• Track gift card sales, redemptions, inventory, and campaign performance.
• Coordinate fulfillment and distribution of gift card orders, including direct mail and bulk orders.
• Develop seasonal gift card promotions and marketing plans.
• Generate reporting on sales performance and ROI.
• Create marketing materials including flyers, email graphics, social assets, signage, promotional materials, and gift card collateral.
• Maintain brand standards across all creative executions.
• Support promotional campaigns for revenue-driving initiatives and one off projects as needed.
• Proficiency in Canva required; Adobe Creative Suite preferred.
• Analyze campaign performance and identify opportunities for growth.
• Track KPIs for gift cards, catering, private events, and promotional campaigns.
• Build reports and dashboards to communicate results and recommendations.
• Use data to support decision-making and campaigns

Skills

Marketing

Graphic design

Data analysis

Project management

Excel

Communication

Operational tasks

Tools

Squarespace

OLO

Uber Eats

DoorDash

GrubHub

Canva

Adobe Creative Suite

Photoshop

HTML

Job description

Thompson Hospitality is seeking a Marketing Specialist – Revenue Programs to oversee gift card programs, catering, private events, and promotional marketing initiatives across Thompson Restaurants. This hands-on role blends creative design with data analysis in a fast-paced environment.

You will manage end-to-end gift card operations, develop seasonal promotions, create campaign assets, track ROI, and report insights.