Marketing Specialist – Revenue Programs

Thompson-Hospitality; Reston (VA); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health/Dental/Vision

Paid Time Off

401(k) matched up to 4%

Short and Long Term Disability

Tuition Reimbursement

Employee Referral Program

Pet Insurance

Discounts: Hotels, Travel, Tickets, 
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Job summary

Thompson Hospitality is seeking a Marketing Specialist – Revenue Programs to manage the gift card program, promotions, and related campaigns across Thompson Restaurants. The role blends graphic design, data analysis, and operational execution to deliver revenue-driving initiatives.

You will create campaign materials, track performance, and partner with multiple departments to execute end-to-end programs in a fast-paced environment. This on-site position supports growth across the brand portfolio.

Qualifications

• 4+ years digital marketing experience, ideally in multi-location restaurants, retail, or hospitality.
• Proficient with CMS platforms (Squarespace a plus) and email marketing tools (OLO a plus).
• Strong understanding of digital KPIs and customer journeys.
• Proven ability to manage projects across departments and balance multiple brand voices.
• Detail-oriented with strong organizational and communication skills.

Responsibilities

• Gift Card Program Management: oversee gift card program, promotions, and ROI reporting.
• Creative & Graphic Design: create marketing materials and campaign assets, maintain brand standards; Canva required; Adobe Suite preferred.
• Analytics & Reporting: build dashboards, track KPIs for gift cards, catering, events, and campaigns; inform decisions with data.
• Ideal Candidate: 1-2 years marketing experience, strong design and analytics, capable of independent and cross-department collaboration.

Skills

Graphic design

Excel & analytics

Project management

Campaign planning

Creative marketing

Tools

Canva

Adobe Creative Suite

Squarespace

OLO email tools

CMS platforms

Photoshop

HTML basics

Job description

Overview

Thompson Hospitality is seeking a Marketing Specialist – Revenue Programs

Thompson Restaurants is seeking a highly organized and analytical person to oversee key revenue-driving programs, including gift cards, catering, private events, and promotional marketing initiatives. This role requires a unique combination of project management, graphic design expertise, data analysis, and operational execution.

The successful candidate will be responsible for managing the end-to-end gift card program, including promotion planning, sales tracking and reporting, inventory management, fulfillment and distribution, and performance analysis. In addition, this role will create marketing materials and campaign assets while serving as a project manager across multiple brands and departments.

This is a hands‑on position for a marketing professional who thrives in a fast‑paced environment, can balance creative and analytical responsibilities, and is comfortable owning both strategy execution and day‑to‑day program administration.

Responsibilities

Key Responsibilities

Gift Card Program Management

• Manage all aspects of Thompson Restaurants' gift card program.
• Track gift card sales, redemptions, inventory, and campaign performance.
• Coordinate fulfillment and distribution of gift card orders, including direct mail and bulk orders.
• Develop seasonal gift card promotions and marketing plans.
• Generate reporting on sales performance and ROI.

Creative & Graphic Design

• Create marketing materials including flyers, email graphics, social assets, signage, promotional materials, and gift card collateral.
• Maintain brand standards across all creative executions.
• Support promotional campaigns for revenue-driving initiatives and one off projects as needed.
• Proficiency in Canva required; Adobe Creative Suite preferred.

Analytics & Reporting

• Analyze campaign performance and identify opportunities for growth.
• Track KPIs for gift cards, catering, private events, and promotional campaigns.
• Build reports and dashboards to communicate results and recommendations.
• Use data to support decision-making and campaigns

Ideal Candidate

• 1-2 years marketing experience
• Strong graphic design and creative capabilities.
• Experience managing revenue-driving programs or promotional campaigns.
• Analytical with advanced Excel and reporting skills.
• Detail-oriented and comfortable handling operational tasks such as fulfillment and inventory tracking.
• Ability to work independently while collaborating across multiple departments.
• Restaurant, hospitality, retail, or multi-unit experience preferred but not required

Qualifications

• 4+ years of experience in digital marketing, ideally in multi-location restaurants, retail, or hospitality.
• Proficient with website CMS platforms (Squarespace a plus), email marketing tools (OLO is a plus), and third-party marketplaces.
• Strong understanding of digital KPIs and customer journeys.
• Proven ability to manage projects across departments and balance multiple brand voices.
• Comfortable analyzing performance metrics and making data-driven decisions.
• Detail-oriented with strong organizational and communication skills.
• Prior experience managing teams.
• Experience managing restaurant delivery platforms (Uber Eats, DoorDash, GrubHub) as well as customer data platforms.
• Knowledge of photoshop, adobe, and Canva.
• Basic design or HTML knowledge is a plus

Competitive Benefits

• Health/Dental/Vision
• Paid Time Off
• 401(k), matched up to 4%
• Short and Long Term Disability
• Tuition Reimbursement
• Employee Referral Program
• Pet Insurance
• Discounts: Hotels, Travel, Tickets, Restaurants
• Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school

Who We Are

Thompson Hospitalityis of the largest restaurants, food service, and facilities management companies in the country. We are highly built upon our values, do the right thing, do the best you can, and treat others how you want to be treated, which are shaped by more than 33 years of relationships with our clients, guests, and communities. We offer competitive benefits, see our website for more. https://www.thompsonhospitality.com/

We are an equal opportunity employer and value diversity. All employment decisions are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status under applicable federal, state, or local laws.