Revenue Operations Technical Consultant (Marketing Ops)

Lean Layer; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Lean Layer is seeking a Revenue Operations Technical Consultant (Marketing Ops) to own the marketing operations backbone across clients’ GTM systems. You’ll drive strategic and tactical conversations, translate goals into scalable technical solutions, and lead marketing ops execution across multiple accounts.

You’ll work primarily with HubSpot and Salesforce, touching other MAPs/CRMs and third-party systems to ensure clean data flows, measurable campaigns, and a unified marketing-to-sales

Qualifications

• Lead strategic marketing operations conversations and translate goals into technical solutions.
• Comfortable with HubSpot and Salesforce environments and basic Salesforce admin tasks related to marketing.
• Understand how marketing, business development, and sales work together and connect them operationally.
• Own the full lifecycle: attribution, campaigns, journeys, handoffs, and reporting that proves impact.
• Maintain data quality, consistency, and governance across GTM systems.

Responsibilities

• Lead marketing operations discovery and solutioning conversations with clients and engagement managers.
• Translate marketing and GTM objectives into scalable, well-architected operational systems.
• Right-size solutions to the client’s maturity, tooling, and business goals.
• Serve as the marketing operations point of expertise on strategic accounts with dedicated contracts.
• Design and maintain campaign attribution models and reporting across HubSpot and Salesforce.
• Provide day-to-day campaign operations support — setup, tracking, UTMs, and hygiene.
• Build and manage data flows that feed campaign execution and connect to pipeline outcomes.
• Design lifecycle journeys spanning marketing, business development, and sales, with routing and scoring logic.

Skills

Strategic marketing ops

Cross-functional collaboration

Data quality & governance

Clear communication to non-technical

Lifecycle design & optimization

Tools

HubSpot

Salesforce

Job description

Lean Layer is the #1 Rated RevOps Agency on G2, and we’re doubling our consulting team over the next year. Our reputation is built on excellent results, which means we need to keep hiring excellent people. We’re looking for a Revenue Operations Technical Consultant (Marketing Ops) to own the marketing operations layer of our clients’ go-to-market systems.

In this role, you will own the marketing operations backbone that powers our clients’ go-to-market motions, channel operations, attribution & measurement, lifecycle & funnel journeys, lead management, campaign operations, and the handoffs that connect marketing, business development, and sales. You’ll work primarily across HubSpot and Salesforce environments while also touching other MAPs/CRMs and third‑party systems to help translate ambiguous GTM goals into scalable, reliable, and well‑governed systems.

As a technical consultant, you will drive strategic and tactical marketing operations conversations with clients and engagement managers, right-size solutions to the problem in front of you, and lead marketing ops execution across a wide variety of accounts. This is a role for someone who can move fluidly between the whiteboard and the building, and who takes ownership of outcomes rather than tickets.

You’ll partner closely with engagement managers, RevOps technical consultants, and BI/data teammates to make sure marketing data flows cleanly into reporting, campaigns are measurable, and the full marketing‑to‑sales lifecycle operates as one connected system.

What we're looking for

The ideal candidate:

• Can lead strategic marketing operations conversations and translate marketing goals into technical solutions
• Is comfortable in a variety of MAPs/CRMs but specializes in HubSpot & Salesforce environments with the ability to perform light‑weight Salesforce administrative work as it relates to marketing and business development operations
• Understands how marketing, business development, and sales actually work together and how to connect them operationally
• Enjoys owning the full lifecycle: attribution, campaigns, journeys, handoffs, and the reporting that proves it worked
• Has strong attention to detail and cares about data quality, consistency, and governance
• Can balance technical rigor with clarity and simplicity for non‑technical stakeholders
• Thrives owning and improving marketing operations systems over time, across multiple client environments
• Has some technical execution experience across a variety of marketing channels paid media, web, events, chat, and email

Key Responsibilities

Marketing Operations Strategy & Solutioning

• Lead marketing operations discovery and solutioning conversations with clients and engagement managers
• Translate marketing and GTM objectives into scalable, well‑architected operational systems
• Right‑size solutions to the client’s maturity, tooling, and business goals rather than over‑engineering
• Serve as the marketing operations point of expertise on strategic accounts with dedicated marketing ops contracts

Campaign Operations & Attribution

• Design and maintain marketing campaign attribution models and reporting across HubSpot and Salesforce
• Provide day‑to‑day marketing campaign operational support — setup, tracking, UTMs, and campaign hygiene
• Build and manage event imports, list operations, and data flows that feed campaign execution
• Ensure campaign data is measurable, consistent, and connected to pipeline and revenue outcomes

Lifecycle & Journey Design

• Design and operate lifecycle stage journeys spanning marketing, business development, and sales
• Build marketing journeys, nurtures, and automation that move contacts through the funnel
• Define and maintain lifecycle stage definitions, entry/exit criteria, and stage transition logic
• Align lifecycle design to lead scoring, routing, and downstream sales processes

Sales & Marketing Alignment / Handoffs

• Design and operationalize handoffs between marketing, business development, and sales
• Build lead routing, assignment, and SLA logic that keeps handoffs clean and accountable
• Support outbound and business development processes, including sequencing, data, and workflow support
• Reduce friction and data loss at every point where a lead moves between teams or systems

Cross-Platform Execution (HubSpot & Salesforce)

• Configure and maintain HubSpot & Salesforce environments