Retention Operations Executive

Nashville Public Radio; New York (NY); On-site; USD 62,400 - 75,000; Full time

Benefits offered by this job

Uncapped leave

Profit share bonus

Well-being support

Share Incentive Plan

Job summary

Nashville Public Radio is looking for a retention marketing specialist to develop and oversee marketing campaigns aimed at subscriber retention. This hybrid role in New York balances time in the office and remote work.

The ideal candidate has at least 2 years of experience, strong organizational abilities, and analytical skills to enhance retention. Enjoy uncapped leave, profit-sharing bonuses, and well-being support among other benefits.

Qualifications

• 2+ years of experience in a similar role.
• Ability to translate complex retention data into clear narratives.

Responsibilities

• Plan and build retention marketing campaigns across various channels.
• Track and analyze campaign performance across direct mail and email.
• Conduct A/B testing on messaging and formats.

Skills

Organizational skills

Analytical capabilities

Collaboration

Job description

What You'll Do

• Plan and build retention marketing campaigns across direct mail and email channels
• Manage production and deployment of renewal notices, expire/reinstatement campaigns, and loyalty communications
• Collaborate with internal and external creative teams to develop messaging and offers
• Oversee campaign calendars to ensure accurate delivery of all retention efforts
• Segment subscriber databases to target audiences based on behavior, demographics, and lifecycle stage
• Track, analyze, and report on campaign performance across both direct mail and email, including response rates, conversion, engagement, and ROI
• Develop regular cross-channel campaign reports and dashboards, integrating data from print and digital efforts
• Measure and compare performance of direct mail versus email campaigns to identify trends and optimization opportunities
• Translate campaign results into relevant insights and recommendations to improve retention and reduce churn
• Conduct A/B testing on messaging, creative, format, and offers across channels
• Work with vendors, printers, and email service providers to ensure quality, accuracy, and cost efficiency
• Monitor subscriber trends, churn rates, and engagement metrics to inform strategy
• Maintain accurate campaign documentation, reporting, and performance summaries

Experience That Will Put You Ahead Of The Curve

• 2+ years of experience in a similar role
• Organizational: Able to collaborate with teams that are in different time zones and countries
• Analytical capabilities, including expertise in campaign analysis, testing, and the ability to build and manage retention reports
• The ability to translate complex retention data into clear, strategic narratives for Executive partners

What's In It For You

The expected range for this role is $62,400 - $75,000.

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well‑being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

Location

Hybrid role from our New York office, working three days from the office and two from home.

Our Future, Our Responsibility: Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. We're building a workplace where we value, respect, and empower everyone to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!