Senior Strategist

Future-Publishing; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k plus a company match

Uncapped leave

Bonus when targets are met

Refer a friend and get rewarded

Well-being support programs

Share Incentive Plan

Job summary

Future is seeking a Senior Strategist to lead strategic development of custom integrated marketing proposals for top brands. You will partner with sales, creative, editorial, video and production teams to deliver insight-driven, commercially compelling programs across Future's portfolio.

You'll shape cross-platform marketing solutions spanning retail, fashion, and tech, aligning audience insights and cultural trends with client objectives to drive growth for advertisers and Future.

Qualifications

• 6+ years of experience in integrated marketing, branded content strategy, media, advertising, or creative strategy.
• Experience developing strategic marketing programs across multiple consumer categories.
• Proven ability to craft pre-sale proposals combining insights, strategy, and commercial thinking.
• Strong knowledge of digital, social, video, creator, experiential, and commerce marketing ecosystems.
• Ability to manage multiple high-priority projects in a fast-paced environment.
• Team-oriented mindset with a track record of shaping strategic narratives for senior stakeholders.
• Familiarity with audience development, content monetization, and shaping recurring content formats.
• Excellent storytelling, presentation, and communication skills.
• Experience developing social-first and video-first branded content.
• Strong understanding of platform-native storytelling across YouTube, Instagram, TikTok, and emerging media.

Responsibilities

• Lead the strategic development of custom client proposals and proactive opportunities across our portfolio of brands and verticals.
• Own the pre-sale process from end to end with cross-functional leads to guide brainstorms, RFPs, decks, and client pitches.
• Translate audience insights and cultural trends into innovative, insight-based marketing solutions.
• Build strategic commercial packages spanning video, social media, creator campaigns, newsletter, experiential activations, audio and emerging platforms.
• Shape go-to-market narratives and tentpole opportunities to strengthen marketplace differentiation.
• Bring experience within commerce-driven categories and a strong understanding of how audiences shop, discover products, and engage with brands across platforms.
• Develop integrated 360 opportunities with platform-native storytelling that blends client objectives with editorial brand DNA.

Skills

Integrated marketing

Branded content strategy

Media

Advertising

Creative strategy

Strategic marketing programs

Pre-sale proposals

Digital marketing

Social media

Video marketing

Creator campaigns

Experiential marketing

Commerce marketing

Project management

Stakeholder management

Audience development

Content monetization

Storytelling

Presentation skills

Communication

Platform-native storytelling

Job description

Who We Are

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Description

As a Senior Strategist, you will lead the strategic development of custom integrated marketing proposals for some of the world's leading brands, partnering closely with sales, creative, editorial, video, and production teams to build insight-driven, commercially compelling programs across Future's portfolio.

You'll operate across a diverse range of categories—including retail, fashion, and technology—bringing together audience insights, editorial authority, cultural trends, and client objectives to develop innovative cross-platform marketing solutions. Beyond responding to briefs, you'll help shape scalable franchises, go‑to‑market narratives, and commercial opportunities that drive growth for both advertisers and Future.

What You'll Do

You will report into the AVP, Creative Strategy

• Lead the strategic development of custom client proposals and proactive opportunities across our portfolio of brands and verticals.
• Own the pre‑sale process from end to end, partnering with cross‑functional leads to guide brainstorms, RFP development, deck creation, proposal refinement, and client pitches.
• Translate audience insights and cultural trends into innovative, insight‑based marketing solutions.
• Build strategic commercial packages spanning video, social media, creator campaigns, newsletter, experiential activations, audio and emerging platforms.
• Shape go‑to‑market narratives and tentpole opportunities to strengthen marketplace differentiation.
• Bring experience within commerce‑driven categories and a strong understanding of how audiences shop, discover products, and engage with brands across platforms.
• Develop integrated 360 opportunities with platform‑native storytelling that seamlessly blends client objectives with editorial brand DNA.

What You’ll Bring

• 6+ years of experience in integrated marketing, branded content strategy, media, advertising, or creative strategy
• Experience developing strategic marketing programs across multiple consumer categories
• Proven ability to craft compelling pre‑sale proposals combining insights, strategy, and commercial thinking
• Strong knowledge of digital, social, video, creator, experiential, and commerce marketing ecosystems
• Ability to manage multiple high‑priority projects in a fast‑paced environment
• Team‑oriented mindset with a track record of shaping strategic narratives for senior stakeholders
• Familiarity with audience development, content monetization, and shaping recurring content formats
• Excellent storytelling, presentation, and communication skills.
• Experience developing social‑first and video‑first branded content.
• Strong understanding of platform‑native storytelling across YouTube, Instagram, TikTok, and emerging media.

What We Offer

• Medical, dental, and vision coverage
• 401k plus a company match
• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well‑being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $100,000 - $120,000.

This is a hybrid role,working two days from the New York office.

Internal job family level Commercial 4

Diversity and Inclusion

Diversity is central to who we are. We believe different perspectives spark new ideas, fuel creativity, and drive innovation. That's why we're committed to building an inclusive workplace where everyone feels valued, respected, and empowered to succeed.

We're dedicated to fair and inclusive hiring practices and welcome talent from all backgrounds, because diverse teams build stronger futures.

Please let us know if you need any reasonable adjustments.

#LI-Hybrid