Retention Marketing Producer

Sticky Digital; San Diego (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Sticky Digital is seeking a Retention Marketing Producer to lead email and SMS initiatives for top Shopify brands. You will oversee strategy, timelines, and analytics, coordinating with design and development teams to deliver high-converting campaigns.

The role emphasizes holistic retention across touchpoints, including tech stack integrations and ongoing optimization to improve engagement and revenue.

Qualifications

• Minimum of 2 years running an email marketing program.
• Agency experience strongly preferred.
• Proficiency in writing and editing email content.
• Basic CAN-SPAM knowledge and email best practices.

Responsibilities

• Collaborate with internal/external teams to craft email/SMS strategies.
• Oversee daily scope and ensure timely deployment of campaigns.
• Monitor marketing calendar and testing roadmaps for campaigns.
• Segment lists and nurture campaigns for ecommerce audiences.
• Manage and expand subscriber databases to boost engagement.
• Brief design team for responsive, high-converting emails.
• Measure campaign ROI and optimize with data-driven insights.
• Assist in Shopify app integrations across retention channels.
• Analyze ecommerce performance and generate dashboards.

Skills

Data-driven decisions

Project coordination

Content editing

Tools

Klaviyo

Attentive

SMSbump

Shopify apps

Job description

We are seeking a Retention Marketing Producer. This role will be responsible for the scheduling, creation, execution, and analysis of email and SMS marketing initiatives for some of the top Shopify brands in the industry!

Job Description:

• Work for the best retention marketing company in the world! Sticky Digital is an award-winning retention marketing agency, with the only goal of making customers stick. We are looking for a Retention Marketing Producer with a focus on Email and SMS to lead the strategy, project management, and analysis of email and SMS marketing programs. We are looking for someone who has experience and can take a holistic view of all customer touchpoints during the the shopping journey. From Email and SMS marketing to tech stack integrations with retention technologies, in this role, you will help manage the accounts for top Shopify brands in the ecosystem. You will be responsible for overseeing client communication, project timelines, retention strategies, and ensuring the successful function of a robust retention strategy. Moreover, you will collaborate closely with the entire Sticky Digital team to enhance sales and engagement through retention marketing efforts.

Responsibilities

• Collaborate closely with external and internal teams, graphic designers, and coordinators to craft and deliver compelling email/SMS strategies tailored for your clients.
• Oversee the daily scope of retention marketing projects to ensure timely deployment.
• Monitor marketing calendar and testing roadmaps including campaign and delivery performance daily.
• Segment email lists effectively and establish systems for nurturing campaigns directed at various e-commerce audiences.
• Manage and expand the subscriber database to enhance the email list and boost response rates.
• Brief out and support the graphic design team in creating highly responsive and impactful emails optimized for increased conversions.
• Measure the effectiveness of email marketing campaigns and continually enhance ROI through data-driven insights.
• Assist in implementing and optimizing Shopify apps to meet performance metrics and integrate across retention channels.
• Analyze holistic E-commerce performance including email marketing analytics and generate performance reports for inclusion in the marketing dashboard.
• Monitor user experience issues affecting the email marketing program to ensure timely resolution.
• Perform any other duties as assigned related to clients and retention email marketing.

Preferred Qualifications:

• Klaviyo experience is a must.
• Minimum of 2 year of experience running an email marketing program.
• Agency experience strongly preferred
• Proficiency in writing and editing content for email marketing campaigns.
• Basic e-mail conversion rate optimization knowledge.
• Familiarity with CAN-SPAM regulations and email best practices.
• Experience with Klaviyo analytics.
• Strong quantitative and analytical skills to drive data-based decisions.
• Exceptional planning, organization, and time management abilities.
• Keen attention to detail in all aspects of marketing.
• Familiarity with email marketing platforms such as Klaviyo, Attentive, SMSbump, relevant ESP, and SMS tools.
• A willingness to learn and a passion for E-commerce marketing and sales.
• General knowledge and proficiency in Shopify Apps and how they work in the ecosystem.
• Excellent verbal and written communication skills, coupled with a high level of professionalism for client engagement.
• Capability to work efficiently and meet deadlines under pressure, ensuring all projects are on track for success.