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Retention Marketing Manager

Fourth Floor

New York (NY)

On-site

USD 100,000 - 120,000

Full time

5 days ago
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Job summary

A leading DTC apparel brand is looking for a Retention Marketing Manager in NYC. This role involves developing strategies to enhance customer loyalty and lifetime value, executing multichannel initiatives, and analyzing data for continuous improvement. Interested candidates should have significant experience in retention marketing and strong analytical skills.

Benefits

Medical insurance
Vision insurance
401(k)

Qualifications

  • 6+ years of experience in retention marketing focused on D2C.
  • Proven track record of successful retention strategies.
  • Experience managing or developing loyalty programs.

Responsibilities

  • Develop and lead retention marketing strategies.
  • Analyze customer data for trends and actionable insights.
  • Oversee loyalty program development to ensure customer satisfaction.

Skills

Analytical skills
Collaboration
Communication

Tools

Klaviyo
Attentive

Job description

This range is provided by Fourth Floor. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

Our client, a DTC apparel brand, is seeking a Retention Marketing Manager to join their team in NYC!

Responsibilities:

  • Develop and lead comprehensive retention marketing strategies to drive customer loyalty and lifetime value.
  • Design and execute customer retention initiatives across multiple channels, including email, SMS, and loyalty programs.
  • Analyze customer data to identify trends, opportunities, and actionable insights for enhancing retention and engagement.
  • Collaborate with marketing and eCommerce teams to align retention strategies with overall business objectives and brand messaging.
  • Oversee the development and implementation of loyalty programs, ensuring customer satisfaction and measurable results.
  • Create and present performance reports, highlighting retention metrics, campaign effectiveness, and areas for growth.

Qualifications:

  • 6+ years of experience in retention marketing, with a strong focus on D2C businesses.
  • Proven track record of creating and executing successful retention strategies.
  • Experience with platforms like Klaviyo and Attentive a plus.
  • Experience managing or developing loyalty programs.
  • Strong analytical skills with the ability to interpret data and optimize campaigns for measurable outcomes.
  • Excellent collaboration and communication skills.

$100,000-$120,000 depending on experience.

Please submit a resume for consideration.

You can use www.workgrades.com to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.

Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing
  • Industries
    Retail Apparel and Fashion, Apparel Manufacturing, and Marketing Services

Referrals increase your chances of interviewing at Fourth Floor by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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