Retention Marketing Manager

career group; New York (NY); Hybrid; USD 100,000 - 115,000; Full time

Job summary

A leading apparel brand in NYC is seeking a Retention Marketing Manager to enhance customer loyalty and lifetime value. This hybrid position involves developing strategies, executing campaigns, and analyzing customer data to improve engagement. Ideal candidates have over 6 years of experience, particularly in D2C marketing.

Qualifications

• 6+ years in retention marketing, especially in D2C.
• Proven success in retention strategies.
• Experience managing loyalty programs.

Responsibilities

• Develop retention marketing strategies to drive loyalty.
• Execute initiatives across email, SMS, and loyalty programs.
• Analyze data for retention trends and insights.

Skills

Analytical Skills

Collaboration

Communication

Tools

Klaviyo

Attentive

Job description

Our client, a DTC apparel brand, is seeking a Retention Marketing Manager to join their team in NYC!

$100,000-$115,000 depending on experience.

Hybrid schedule

Responsibilities:

• Develop and lead comprehensive retention marketing strategies to drive customer loyalty and lifetime value.
• Design and execute customer retention initiatives across multiple channels, including email, SMS, and loyalty programs.
• Analyze customer data to identify trends, opportunities, and actionable insights for enhancing retention and engagement.
• Collaborate with marketing and eCommerce teams to align retention strategies with overall business objectives and brand messaging.
• Oversee the development and implementation of loyalty programs, ensuring customer satisfaction and measurable results.
• Create and present performance reports, highlighting retention metrics, campaign effectiveness, and areas for growth.
  
  

Qualifications:

• 6+ years of experience in retention marketing, with a strong focus on D2C businesses.
• Proven track record of creating and executing successful retention strategies.
• Experience with platforms like Klaviyo and Attentive a plus.
• Experience managing or developing loyalty programs.
• Strong analytical skills with the ability to interpret data and optimize campaigns for measurable outcomes.
• Excellent collaboration and communication skills.

Please submit a resume for consideration.

You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.

By submitting this form, you agree to receive email communications from Career Group Companies recruiters and for us to store and use this information in accordance with our Privacy Policy .

Thank you! Your submission has been received.

Oops! Something went wrong while submitting the form.

Your Opt Out Preference Signal is Honored

Manage Consent Preferences

Always Active

Consent Leg.Interest

Your Opt Out Preference Signal is Honored

Manage Consent Preferences

Always Active

Back

Consent Leg.Interest

Your Opt Out Preference Signal is Honored

Manage Consent Preferences

Always Active