Retention-manager

Igbaffiliate; Oregon (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading iGaming company is seeking a Retention Manager to optimize email and SMS campaigns. Candidates should have at least 1 year of experience in iGaming, knowledge in HTML, and skills in crafting high-converting email content. Responsibilities include analyzing campaign effectiveness, managing sender reputation, and implementing automated email sequences. This role offers opportunities to enhance user retention strategies.

Qualifications

• At least 1 year of experience in iGaming or related industries.
• Understanding of the technical principles of email, SMS, push notifications, etc.
• Experience with HTML layout and email templates.
• Understanding of key communications metrics and ways to improve them.
• Skills in creating high-converting content for email newsletters.

Responsibilities

• Analyzing campaign effectiveness and identifying growth opportunities.
• Managing sender reputation, monitoring deliverability rates.
• Preparing segments and setting up content emails.
• Creating and implementing automated email sequences.
• Developing email templates in HTML.
• Creating technical specifications for cross-teams.
• Developing and optimizing user onboarding, retention, and reactivation flows.

Skills

iGaming experience

Technical knowledge of email and notifications

HTML layout skills

Content creation for newsletters

Understanding communication metrics

Tools

Customer.io

Smartico

Symplify

Job description

Overview

retention-manager We expect: At least 1 year of experience in iGaming or related industries Understanding of the technical principles of email, SMS, push notifications, etc. Experience with HTML layout and email templates Understanding of key communications metrics and ways to improve them Skills in creating high-converting content for email newsletters

Responsibilities

• Analyzing campaign effectiveness (OR, CTR, conversions) and identifying growth opportunities
• Managing sender reputation: monitoring deliverability rates, maintaining a high rating, and minimizing spam
• Preparing segments and setting up content emails
• Creating and implementing automated email sequences in Customer.io, Smartico, Symplify, and other services
• Developing email templates in HTML and adapting them to various devices
• Creating technical specifications for cross-teams (design, copywriting, analytics)
• Developing and optimizing user onboarding, retention, and reactivation flows

Qualifications

• At least 1 year of experience in iGaming or related industries
• Understanding of the technical principles of email, SMS, push notifications, etc.
• Experience with HTML layout and email templates
• Understanding of key communications metrics and ways to improve them
• Skills in creating high-converting content for email newsletters