Retention & Lifecycle Manager (Marketing)

IONOS EN; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

IONOS in Philadelphia is seeking a Retention & Lifecycle Manager (Marketing) to lead retention, reactivation and churn-prevention programs. You’ll own existing customer campaigns across online and offline channels, build lifecycle experiments and leverage cohort, LTV and NPS insights.

This early-career role offers ownership from day one, direct coaching from the General Manager, and a fast-paced AI-first workflow to move quickly, measure results and grow CLTV while collaborating with

Qualifications

• Experience with retention and lifecycle marketing strategies.
• Strong analytics with cohort analysis and NPS.
• Excellent cross-functional communication and project ownership.

Responsibilities

• Own existing customer campaigns—retention, reactivation and churn-prevention programs.
• Build and run lifecycle experiments to grow CLTV.
• Analyze cohorts, LTV and NPS to identify levers and optimize campaigns.

Skills

Retention marketing

Lifecycle marketing

Cohort analysis

NPS analysis

AI in marketing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

A/B Testing tools

Job description

Retention & Lifecycle Manager (Marketing)

Philadelphia

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

AboutIONOS

IONOSisoneofEurope'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.InNorthAmerica—theUS,Canada,andMexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

Growthisn'tonlyaboutwinningnewcustomers—it'saboutkeepingthemandgrowingtheirvalueovertime.ThisroleownsthathalfoftheequationforNorthAmerica:retention,reactivation,andcustomerlifetimevalue.You'llusecohortandcustomer-experienceinsighttofindtherealleversandturnthemintocampaigns,movingfastandmeasuringasyougo.

Therole:

You'llownourexisting-customercampaigns—buildingandrunningtheretention,reactivation,andchurn-preventionprogramsthatgrowcustomerlifetimevalue(CLTV).You'llworkacrossonlineandoffline(agent)channels,digintocohortsandNPStofindthereallevers,anduseAItobuildandanalyzefasterthanalifecycleteamtwiceyoursize.Thisisanearly-careerroleforsomeonehungrytolearnthecraftandgrowfast,withalotofownershipfromdayoneanddirectcoachingfromtheGeneralManager.

Whatyoullown:

• Existing-customercampaignsinourcustomer-success/marketingsystems—endtoend,fromideatobuildtoreadout
• Cohort,lifecycle,andNPSanalysistofindandmovetherealLTVlevers
• AnAI-firstworkflow:segmentation,campaignbuild,content,andanalysis,allacceleratedwithAI
• Cross-teampartnershipwithAcquisition,ControlPaneldevelopment,CustomerSuccess,andcentralGermanteams

Whatsuccesslookslike:

• First90days:youunderstandourcohorts,knowwhereandwhycustomerschurn,andhaveshippedyourfirstlifecycleexperiments
• 6months:retentionandreactivationcampaignsrunningonshortfeedbackloops,withmeasurablemovementandaclearNPS-to-churnnarrative
• 12months:arepeatablelifecycle-marketingenginecontributingvisiblytoCLTV

Whoyouare:

• Eagertogrowfastinyourcareer—youlearnthecontentquicklyandwanttobecoached
• Stronganalyticalmind.You'recomfortablewithdata—cohorts,LTV,NPS—andyouletitdrivedecisions
• Adriverofcross-functionalchange.Thisrolelivesinsideotherteams'processes—soyouhavetowanttogetintothemachineryandreshapeit:godeep,formapointofview,andcreatealignmentwithprocessownerstoactuallychangehowthingswork
• Clearcommunicatorwhocanturnanalysisintoadecisionandacampaign
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week.
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues.

Howthisteamworks:

We'reasmall,high-ownershippodinsideaglobalcompany.Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply

• You'llownoutcomes,notactivity.Yourworkismeasuredonexisting-customerconversion(up-/cross-sellinControlPanel,agent-channelCVR,accountengagement),pluschurnandcancellation-journeyperformance,allrollinguptolifetimevalue—andwelookatthenumberstogether,often
• Wemovefastanditerateintheopen:launch,measure,learn,adjust—usuallywithindays,notquarters
• Wepracticecontinuous,two-wayfeedbackthatisdirectandfrequent.Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,orscorekeeping.Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit
• You'llbecoached.TheGMishands-onandinvestedinyourgrowth.Thisisaplacetoaccelerateacareer,nottocoast

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedbackwhothrivesinabroad,multi-facetedrole

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of,for example, gender, nationality, ethnicorsocial origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.