Retention & Lifecycle Manager (Marketing)

1&1 IONOS SE; Philadelphia (Philadelphia County); On-site; USD 90,000 - 120,000; Full time

Job summary

IONOS seeks an early-career professional to own retention, reactivation, and churn-prevention programs across online and offline channels, driving CLTV growth in North America. You will analyze cohorts, NPS, and LTV to identify levers and build AI-enhanced campaigns with ownership from day one.

You’ll collaborate across Acquisition, ControlPanel development, Customer Success, and central German teams, with direct coaching from leadership.

Qualifications

• Strong analytical mindset with data comfort (cohorts, LTV, NPS).
• Ability to drive decision-making through insights.
• Comfort collaborating across multiple teams.

Responsibilities

• Own retention, reactivation, and churn-prevention campaigns across online/offline channels.
• Analyze cohorts and NPS to identify real levers affecting CLTV.
• Build and run AI-first workflows to accelerate campaigns and learning.
• Collaborate across Acquisition, ControlPanel development, Customer Success, and German teams.

Skills

Analytical mind

AI-first

Cross-functional

Cohort analysis

NPS analysis

LTV optimization

Job description

Tasks

AboutIONOS

IONOSisoneofEurope'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.InNorthAmerica—theUS,Canada,andMexico—we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

Growthisn'tonlyaboutwinningnewcustomers—it'saboutkeepingthemandgrowingtheirvalueovertime.ThisroleownsthathalfoftheequationforNorthAmerica:retention,reactivation,andcustomerlifetimevalue.You'llusecohortandcustomer-experienceinsighttofindtherealleversandturnthemintocampaigns,movingfastandmeasuringasyougo.

The role:

You'llownourexisting-customercampaigns—buildingandrunningtheretention,reactivation,andchurn-preventionprogramsthatgrowcustomerlifetimevalue(CLTV).You'llworkacrossonlineandoffline(agent)channels,digintocohortsandNPStofindthereallevers,anduseAItobuildandanalyzefasterthanalifecycleteamtwiceyoursize.Thisisanearly-careerroleforsomeonehungrytolearnthecraftandgrowfast,withalotofownershipfromdayoneanddirectcoachingfromtheGeneralManager.

Whatyou'llown:

• Existing-customercampaignsinourcustomer-success/marketingsystems—endtoend,fromideatobuildtoreadout
• Retention,reactivation,andchurnpreventionacrossonlineandoffline/agentchannels
• Cohort,lifecycle,andNPSanalysistofindandmovetherealLTVlevers
• AnAI-firstworkflow:segmentation,campaignbuild,content,andanalysis,allacceleratedwithAI
• Cross-teampartnershipwithAcquisition,ControlPaneldevelopment,CustomerSuccess,andcentralGermanteams

Whatsuccesslookslike:

• First90days:youunderstandourcohorts,knowwhereandwhycustomerschurn,andhaveshippedyourfirstlifecycleexperiments
• 6months:retentionandreactivationcampaignsrunningonshortfeedbackloops,withmeasurablemovementandaclearNPS-to-churnnarrative
• 12months:arepeatablelifecycle-marketingenginecontributingvisiblytoCLTV

Whoyouare:

• Eagertogrowfastinyourcareer—youlearnthecontentquicklyandwanttobecoached
• Stronganalyticalmind.You'recomfortablewithdata—cohorts,LTV,NPS—andyouletitdrivedecisions
• Adriverofcross-functionalchange.Thisrolelivesinsideotherteams'processes—soyouhavetowanttogetintothemachineryandreshapeit:godeep,formapointofview,andcreatealignmentwithprocessownerstoactuallychangehowthingswork
• AI-first.YoureachforAItodomore,faster,andyou'reexcitedtogetbetteratit
• Clearcommunicatorwhocanturnanalysisintoadecisionandacampaign
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week.
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues.

Howthisteamworks:

We'reasmall,high-ownershippodinsideaglobalcompany.Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply

• You'llownoutcomes,notactivity.Yourworkismeasuredonexisting-customerconversion(up-/cross-sellinControlPanel,agent-channelCVR,accountengagement),pluschurnandcancellation-journeyperformance,allrollinguptolifetimevalue—andwelookatthenumberstogether,often
• Wemovefastanditerateintheopen:launch,measure,learn,adjust—usuallywithindays,notquarters
• Wepracticecontinuous,two-wayfeedbackthatisdirectandfrequent.Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,orscorekeeping.Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit
• We'reAI-first,andwe'llhelpyougetgreatatit
• You'llbecoached.TheGMishands-onandinvestedinyourgrowth.Thisisaplacetoaccelerateacareer,nottocoast

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedbackwhothrivesinabroad,multi-facetedrole

Qualifications