Acquisition Manager (Marketing)

IONOS EN; Pennsylvania; Hybrid; USD 120,000 - 190,000; Full time

Job summary

IONOS EN is seeking a senior Growth Marketing professional to own US customer acquisition efficiency and inflow. You will manage the entire journey from ad unit to conversion—creative, channel, landing page, offers, and measurement—while building new channels and driving rapid test loops.

You will lead daily optimization loops, coach junior teammates, and employ AI-first tools to analyze and improve performance across channels, with responsibility for the CAC trajectory.

Qualifications

• 3–6 years in performance/growth marketing, ideally direct-to-consumer/eCommerce or affiliate.

Responsibilities

• Own CAC and inflow end-to-end from ad unit to conversion.

Skills

Growth marketing

Paid media

Channel optimization

AI/LLMs usage

Analytical thinking

Tools

Spreadsheets

Job description

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

AboutIONOS

IONOSisoneofEurope'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.InNorthAmerica—theUS,Canada,andMexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

TheUSCommercialteam'smandateistogrowIONOSinNorthAmericabyfindingandscalingnew,high-efficiencycustomer-acquisitionchannels.Thatmeansbuildingcreative,launchingfast,measuringeverything,anddoublingdownonwhatworks—withveryshortloopsfromtheadunittotheconversion.OurcorewebandmarketingplatformisrunbycentralteamsinGermany;theUSpodlocalizesandexecutesquicklyontopofit.

Therole:

You'llownUScustomeracquisitionefficiency.Concretely,youownthenumber:CACandnew-customerinflow.You'lldoitbyowningtheentirejourneyfromtheadunittotheconversion—creative,channel,landingpage,offer,andmeasurement—andbyopeningandscalingnewchannelstheUShasn'tfullytapped:TikTok,Meta,Instagram,YouTubepre-roll,podcast,CTV,andcreator/affiliate.

Thisistheseniorseatinasmallpod.You'llsetthepace,rundailyoptimizationloops,andinformallycoachtwoearly-careerteammates.You'rehands-on—abuilderandbuyer.

Whatyou'llown:

• TheCAC/inflownumber.MoveblendedCACtowardtargetwhilehittinginflowgoals,channelbychannel.
• Thefullad-unit-to-conversionloop.Briefandproducecreative(image,video,carousels),setupandbuychannels,coordinatelandingpagesandoffers,andmeasureimpactendtoend.
• New-channelbuild-out.StandupandscaleTikTok,Meta,IG,YouTubepre-roll,podcast,CTV,andcreator/affiliatewithshort,disciplinedtestloops.
• AnAI-firstproductionandanalysisengine.UsegenerativeAIforcreativeandcopy,andLLMs/analyticsfordailyoptimization—operatingwiththeleverageofawholepod.
• Thecontentworkbench.Driveourcreator-marketingmotion:scripting/storytelling,briefingcreators,andturningtheiroutputintotestablepaidassets.
• Cross-Atlanticexecution.PartnerwithcentralGermanteamsasyouwouldwithanagencyandwiththeWebsiteA/BPOonlandingpagesandconversion.

Whatsuccesslookslike:

• First90days:dailyoptimizationloopsliveonatleastonenewchannel;aclearreadonwhereourCACisreallygoingandthetop3leverstofixit.
• 6months:twoormorenewchannelsrunningwitharepeatabletest→measure→iterate→scalemotion,andademonstrableCAC-improvementtrajectory.
• 12months:blendedCACmovingconvincinglytowardtargetwhileinflowtargetsaremet;aplaybookotherscanrun.

Whoyouare:

• 3–6yearsinperformance/growthmarketing,ideallydirect-to-consumer/eCommerceoraffiliate.You'veownedapaidbudgetandbeenmeasuredonefficiency.
• AI-firstoperator.YoualreadyuseLLMsandgenerative/creativetoolstoproduce,analyze,andoptimizeatapacethatusedtorequireateam.
• Full-funnelfluency.You'recomfortableacrosscreative,channelbuying,landingpages,offers,andanalytics—andyoucangodeepinanadaccountandaspreadsheet.
• Player-coach.Hands-onyourself,butabletoraisethebarforearly-careerteammatesandserveasasoundingboard.
• Matrix-comfortable. Youcangetthingsdoneacrossteamsandtimezoneswithoutformalauthority.
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
• Travel - you would welcome the opportunity to travel internationally on occassion to meet global colleagues, learn and share ideas.

Howthisteamworks:

We'reasmall,high-ownershippodinsideaglobalcompany.Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply:

• You'llownoutcomes,notactivity.YourworkismeasuredagainstCAC,inflow,andconversion—andwelookatthenumberstogether,often.
• Wemovefastanditerateintheopen:launch,measure,learn,adjust—usuallywithindays,notquarters.
• Wepracticecontinuous,two-wayfeedbackthatisdirectandfrequent.Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,orscorekeeping.Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit.
• You'llbecoached.TheGMishands-onandinvestedinyourgrowth.Thisisaplacetoaccelerateacareer,nottocoast.

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedback

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of,for example, gender, nationality, ethnicorsocial origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.