Retention & CRM Lead — Klaviyo Expert (Hybrid NYC)

24 Seven; New York (NY); Hybrid; USD 72,000 - 80,000; Full time

Job summary

24 Seven is seeking a hands-on Retention & CRM Manager (Fashion) in New York, NY. The role blends strategic leadership with execution, focusing on lifecycle marketing, CRM programs, and data-driven growth for DTC fashion revenue.

The candidate will design email/SMS lifecycle programs, manage Klaviyo flows, and shape loyalty strategies while collaborating with creative, merchandising, and digital marketing teams to optimize customer experiences.

Qualifications

• 5+ years in lifecycle/retention marketing or CRM for DTC/e-commerce.
• Hands-on Klaviyo expertise building flows, campaigns, segments, automations.
• Measurable track record of improving retention and CRM-driven revenue.
• Strong analytical skills to translate data into actionable insights.
• Excellent prioritization and collaboration in fast-moving teams.
• Brand-aware with ability to balance brand standards and performance.

Responsibilities

• Design, build, and optimize email and SMS lifecycle programs (welcome, post-purchase, retention, win-back).
• Build and manage flows, segments, automations, and campaigns in Klaviyo.
• Own loyalty program end-to-end including rewards structure and redemption experience.
• Brief and manage CRM creative with design/merchandising teams to ensure on-brand touchpoints.
• Develop advanced customer segments from purchase behavior and engagement data.
• Establish a testing framework for subject lines, timing, audience, and offers.
• Own CRM reporting, revenue contribution, forecasting, and LTV performance metrics.

Skills

Lifecycle marketing

CRM strategy

Email marketing

Data analysis

Retention optimization

Tools

Klaviyo

Job description

24 Seven is seeking a hands-on Retention & CRM Manager (Fashion) in New York, NY. The role blends strategic leadership with execution, focusing on lifecycle marketing, CRM programs, and data-driven growth for DTC fashion revenue.

The candidate will design email/SMS lifecycle programs, manage Klaviyo flows, and shape loyalty strategies while collaborating with creative, merchandising, and digital marketing teams to optimize customer experiences.