Retail Specialist

Boulder Connect; San Francisco (CA); On-site; USD 40,000 - 62,000; Full time

Job summary

Boulder Connect in San Francisco seeks a knowledgeable Retail Specialist – Wine & Spirits to deliver exceptional service and tailored recommendations while maintaining an attractive retail environment. You will assist customers with wine and spirit selections, educate them about regions and producers, support tastings and events, keep displays organized, and handle POS transactions with accuracy and compliance.

A passion for wine and strong interpersonal skills are essential.

Qualifications

• Experience in distributor sales, retail, hospitality, or customer service.
• Passion for wine and spirits with excellent communication.
• Ability to make thoughtful, approachable product recommendations.
• Strong organizational skills and ability to work in fast-paced environment.
• Licensing requirements met; certifications like WSET or CSW are a plus.

Responsibilities

• Assist customers with wine and spirit selections based on preferences, occasions, and budgets.
• Educate customers through engaging conversations about products, regions, varietals, and producers.
• Support tastings, promotions, events, and product demonstrations to enhance customer experience.
• Maintain organized, well-stocked displays and shelves, managing inventory and replenishment.
• Operate POS systems accurately, process transactions, and ensure compliance with legal regulations, including age verification.
• Build customer relationships to encourage repeat business and stay updated on industry trends and new products.
• Collaborate with team members to meet sales and service goals.

Skills

Wine & Spirits knowledge

Customer service excellence

Upselling and personalization

Strong communication & interpersonal

Job description

Role Overview:

A knowledgeable and customer-focused Retail Specialist – Wine & Spirits is responsible for delivering exceptional service, offering personalized product recommendations, and maintaining an attractive retail environment.

Key Responsibilities

• Assist customers with wine and spirit selections based on preferences, occasions, and budgets.
• Educate customers through engaging conversations about products, regions, varietals, and producers.
• Support tastings, promotions, events, and product demonstrations to enhance customer experience.
• Maintain organized, well-stocked displays and shelves, managing inventory and replenishment.
• Operate POS systems accurately, process transactions, and ensure compliance with legal regulations, including age verification.
• Build customer relationships to encourage repeat business and stay updated on industry trends and new products.
• Collaborate with team members to meet sales and service goals.

Qualifications & Skills

• Experience in distributor sales, retail, hospitality, or customer service, with strong industry relationships.
• Passion for wine and spirits, with excellent communication and interpersonal skills.
• Ability to make thoughtful, approachable product recommendations.
• Strong organizational skills, attention to detail, and comfort working in a fast-paced environment.
• Legal age and licensing requirements must be met; certifications like WSET or CSW are a plus.

Ideal Candidate:

Enthusiastic about wine and spirits, dependable, curious, and eager to help customers discover products they love. Combines product knowledge with excellent sales and service skills.