Manager, Retail Search

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Office in New York

Job summary

WPP Media Limited in New York is seeking a Manager, Retail Search to lead retail search strategy across leading networks, optimize keyword bidding, and drive measurable business results.

You will mentor direct reports, partner with client teams, and stay ahead of changes in retail search and marketplace products. Proficiency with Pacvue, Skai, Epsilon and other platforms is required; hybrid work model offered.

Qualifications

• 3+ years in retail media or paid search with hands-on experience.
• Deep understanding of keyword strategy, bidding, and targeting.
• Experience managing campaigns across Amazon, Walmart, Instacart, and similar platforms.
• Proficiency with Pacvue, Skai, Epsilon, or similar tools.
• Strong analytics to turn data into actionable recommendations.

Responsibilities

• Lead retail search strategy and activation across multiple retail networks.
• Develop and optimize keyword, bidding, budget, targeting, and product strategies.
• Manage day-to-day campaign setup, pacing, optimization, reporting, and troubleshooting.
• Analyze search performance and competitive activity to identify growth opportunities.
• Collaborate with Director to develop testing strategies and best practices.
• Build relationships with retail media partners and stay ahead of changes in the space.
• Use platforms like Pacvue, Skai, and Epsilon to optimize campaigns.
• Connect search performance to broader commerce objectives (sales, margins, inventory).
• Mentor direct reports and help establish team best practices.

Skills

Retail search

Keyword strategy

Bidding optimization

Campaign management

Analytics & reporting

Team leadership

Tools

Pacvue

Skai

Epsilon

Criteo

CitrusAd

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

Search is at the heart of how consumers discover and purchase products. As a Manager, Retail Search, you’ll help leading brands win across the digital shelf by developing and activating retail search strategies that drive measurable business results.

We’re looking for a retail media and search expert who understands the nuances of marketplaces, bidding, keyword strategy, optimization, and performance. You’ll manage search activations across leading retail media networks including Amazon, Walmart, Criteo, CitrusAd, and others, while partnering closely with clients, agency teams, and retail media partners.

Reporting to the Director, Commerce Search, you’ll have the opportunity to shape search strategy, identify growth opportunities, and help evolve how we approach commerce media for our clients.

• Lead retail search strategy and activation across multiple retail media networks.
• Develop and optimize keyword, bidding, budget, targeting, and product strategies to maximize performance.
• Manage day-to-day campaign setup, pacing, optimization, reporting, and troubleshooting.
• Analyze search performance and competitive activity to identify growth and optimization opportunities.
• Partner with the Director, Commerce Search to develop testing strategies, best practices, and new approaches to retail search.
• Build strong relationships with Amazon, Walmart, Criteo, CitrusAd, and other retail media partners.
• Stay ahead of changes in retail search, marketplace ad products, algorithms, measurement, and technology.
• Use platforms such as Pacvue, Skai, and Epsilon to optimize campaigns and improve activation efficiency.
• Connect search performance to broader commerce objectives, including sales, margin, inventory, promotions, and demand.
• Collaborate with planning, investment, analytics, and client teams to integrate search into the broader commerce strategy.
• Manage and mentor direct reports while helping establish best practices for the broader Commerce Search team.

Skills And Experience

• 3+ years of experience in retail media, paid search, biddable media, or commerce, with a strong preference for hands-on retail search experience.
• Deep understanding of retail search, including keyword strategy, bidding, product targeting, placements, budget allocation, and optimization.
• Experience managing campaigns across retail media platforms such as Amazon, Walmart, Instacart, Target, Kroger, Criteo/CitrusAd, or similar.
• Experience with Pacvue, Skai, Epsilon, or other retail media/bid-management platforms.
• Strong analytical skills with the ability to turn performance data into actionable recommendations.
• Understanding of how retail search fits into the broader commerce and media ecosystem.
• Experience managing and developing direct reports.
• Strong communication, relationship-building, and project-management skills.
• A bias for action, problem-solving mindset, and genuine curiosity about the rapidly evolving retail media landscape.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.