Retail Regional Sales Manager

Bridor North America; Dallas (TX); Remote; USD 55,000 - 70,000; Full time

Job summary

Bridor North America seeks a Retail Regional Sales Manager for the Sunbelt states to enhance retail grocery business. The role requires a proactive salesperson with in-store bakery experience, strong relationships with retailers, and a knack for impactful presentations. This full-time position includes travel and offers autonomy in strategy execution.

Qualifications

• 5+ years of sales experience in the retail food industry, with bakery or deli preferred.
• Demonstrated success managing regional territory and driving account growth.
• Experience with category reviews and product placement strategy.

Responsibilities

• Grow Bridor’s footprint within major Sunbelt grocery chains, focusing on in-store bakery and deli.
• Own the category review process, including preparing and delivering data-driven presentations.
• Develop and execute strategic business plans for key accounts.

Skills

Presentation Skills

Negotiation Skills

Relationship Building

Education

Bachelor’s degree or equivalent relevant experience

Tools

Microsoft Office

CRM systems (e.g., Salesforce)

Job description

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Regional Sales Manager – Southeast USA, Retail Division

Territory: Sunbelt States (Florida to Texas)

Position Summary

Bridor is seeking a high-performing, entrepreneurial-minded Regional Sales Manager to lead and grow our retail grocery business across the Sunbelt region, from Florida to Texas.

This role is ideal for a results-oriented sales leader who brings strong experience in the retail food industry, particularly in in-store bakery and deli departments. The ideal candidate has a solid network of retail buyers and brokers—experience with Publix is preferred, though background with other key Sunbelt retailers such as H-E-B, Albertsons/Safeway, Southeastern Grocers, and Kroger divisions is also highly valuable.

A proven ability to lead category review processes and deliver impactful sales presentations is essential.

Key Responsibilities

• Grow Bridor’s footprint within major Sunbelt grocery chains, focusing on in-store bakery and deli
• Own the category review process, including preparing and delivering compelling, data-driven presentations to retail buyers
• Develop and execute strategic business plans for key accounts to support long-term growth
• Build and strengthen relationships with buyers, brokers, and retail decision-makers, with a strong preference for experience at Publix
• Conduct product demonstrations and in-store baking presentations to support product education and sell-through
• Collaborate closely with broker and distributor partners to align strategies and drive execution
• Monitor market trends, customer needs, and competitive activity to adjust strategies in real time
• Represent Bridor at trade shows, industry events, and customer meetings
  
  

Who You Are

• A proactive and persuasive sales professional with deep experience in the retail grocery sector
• Experienced working with in-store bakery and deli departments and navigating buyer relationships
• Strong network within Publix and/or other leading Sunbelt-based grocery chains
• Skilled in managing category reviews and delivering high-impact presentations
• Self-motivated, organized, and entrepreneurial in approach
• Effective communicator who builds trust and long-term partnerships
  
  

Minimum Requirements

• Bachelor’s degree or equivalent relevant experience
• 5+ years of sales experience in the retail food industry, with bakery or deli preferred
• Demonstrated success managing a regional territory and driving account growth
• Direct experience with category reviews and product placement strategy
• Excellent presentation, negotiation, and relationship-building skills
  
  

Preferred Qualifications

• Experience selling into Publix and/or similar Sunbelt chains (e.g., H-E-B, Kroger divisions, Albertsons, Southeastern Grocers)
• Knowledge of food safety standards (GMPs, HACCP, BRC)
• Proficiency in Microsoft Office and CRM systems (e.g., Salesforce)
  
  

Working Conditions

• Travel required: 50–70% across the Sunbelt territory
• Remote/home-based position with flexibility and autonomy
• Full-time role with occasional weekend travel for trade shows or events

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Manufacturing

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