Retail Merchandising Lead: Visual Identity & Planograms

Brunswick Corporation; Fond du Lac (WI); Hybrid; USD 87,000 - 127,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401k with match

Paid vacation

Product purchase discounts

Job summary

Brunswick Corporation’s Mercury Marine unit in Fond du Lac, WI seeks a hybrid Merchandising Marketing Lead to own retail visual identity and execution across national and regional retailers. You will drive planograms, signage, and digital assets while partnering with Sales, Creative, and Brand teams to ensure scalable, high-impact merchandising.

The role emphasizes strategic thinking with hands-on execution in a fast-paced cross-functional environment; travel ~10% is required.

Qualifications

• Bachelor’s degree in Marketing, Visual Merchandising, Display & Presentation, or related field.
• 3–5 years of experience in retail marketing, visual merchandising, or similar field.
• Strong visual, creative, and merchandising skills.
• Proven ability to manage vendors, budgets, and complex projects.
• Strong communication skills and experience influencing stakeholders and partners.
• Willingness to travel periodically to support retailers (10%).

Responsibilities

• Serve as the DRI for retail visual identity and merchandising execution across all retailer touchpoints.
• Develop, document, and govern Mercury Marine’s retail visual identity and standards with Creative/Brand.
• Own design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures.
• Oversee the retail planogram software platform (IWD Mockshop) and optimize content standards.
• Lead training and communication with sales and field teams to drive adoption of standards.
• Ensure Mercury’s brand/content is consistent across retailer websites and touchpoints.
• Align national marketing initiatives with retailer-specific in-store execution.
• Assist in executing national marketing programs that drive traffic and leads at retail.

Skills

Vendor management

Budget management

Stakeholder communication

Travel readiness

Visual merchandising

Education

Bachelor’s degree in Marketing/Visual Merchandising

Job description

Brunswick Corporation’s Mercury Marine unit in Fond du Lac, WI seeks a hybrid Merchandising Marketing Lead to own retail visual identity and execution across national and regional retailers. You will drive planograms, signage, and digital assets while partnering with Sales, Creative, and Brand teams to ensure scalable, high-impact merchandising.

The role emphasizes strategic thinking with hands-on execution in a fast-paced cross-functional environment; travel ~10% is required.