Retail Merchandising Lead: Visual Identity & Strategy

Brunswick; Fond du Lac (WI); Hybrid; USD 87,000 - 127,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401k Match

Health Savings Account

Well-being Program

Product Discounts

Job summary

Mercury Marine, a division of Brunswick Corporation, is seeking a Manager of Retail Merchandising in Fond du Lac, WI. This hybrid role requires three days in the office weekly, supporting the Mercury Marine brand across national and regional retailer partners to bring visual identity and promotions to life in-store and online.

You will own planograms, planogram software, and the creation of POP and signage, while coordinating with Sales, Creative, Brand, and retailers to ensure consistent

Qualifications

• Bachelor's degree in Marketing, Visual Merchandising, Display & Presentation, or related field.
• 3-5 years of experience in retail marketing, visual merchandising, or similar field.
• Strong visual, creative, and merchandising skills.
• Proven ability to manage vendors, budgets, and complex projects.
• Strong communication skills and experience influencing stakeholders and partners.
• Willingness to travel periodically to support retailers (10%).

Responsibilities

• Define retail merchandising strategy across retailer touchpoints.
• Develop and govern Mercury Marine's retail visual identity and standards.
• Own design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures.
• Lead training and communication with sales and field teams.
• Ensure brand content across retailer websites and digital touchpoints.
• Partner with stakeholders to align national marketing initiatives with retailer strategies.
• Assist in executing national marketing programs to drive traffic at retail.

Skills

Retail Marketing

Visual Merchandising

Vendor Management

Budget Management

Stakeholder Influence

Travel Flexibility

Education

Bachelor's degree in Marketing or related field

Tools

IWD Mockshop

Job description

Mercury Marine, a division of Brunswick Corporation, is seeking a Manager of Retail Merchandising in Fond du Lac, WI. This hybrid role requires three days in the office weekly, supporting the Mercury Marine brand across national and regional retailer partners to bring visual identity and promotions to life in-store and online.

You will own planograms, planogram software, and the creation of POP and signage, while coordinating with Sales, Creative, Brand, and retailers to ensure consistent