Digital Content Specialist

Brunswick; Fond du Lac (WI); On-site; USD 63,000 - 91,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401k match

Employee discounts

Job summary

Brunswick, a global marine leader based in Fond du Lac, Wisconsin, seeks a Digital Content & DAM Specialist to manage product information, DAM assets, and online retailer relationships. You will ensure data integrity in the PIM/DAM ecosystem and coordinate content across ecommerce channels.

The role focuses on maintaining brand integrity, auditing dealer presence, and supporting data mapping for content syndication within a hybrid work model.

Qualifications

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field preferred.
• 2+ years of experience in an eCommerce, content management, or marketplace operations role.

Responsibilities

• Handle ‘Contact Us’ cases within retailer portals to implement corrective measures and resolve problems efficiently
• Review retailer and dealer online presence through audits to maintain brand integrity and optimize product representation
• Manage the Online Authorized Seller Program with documentation, communications, status meetings, and reporting
• Conduct an annual audit of authorized dealers & resellers to verify online presence and brand compliance
• Monitor data integrity with external partners to support accurate online visibility and tracking of products
• Create, update, and maintain product listings across online platforms for accuracy and consistency
• Keep inRiver DAM platform updated as the single source of truth
• Collaborate on data mapping for content syndication
• Own inquiries from start to finish; ensure timely resolution
• Administer and maintain Widen DAM platform and asset workflows
• Coordinate asset publishing workflows for timely product launches across channels

Job description

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Fond du Lac, WI Workplace Category: Hybrid Travel Required: None Direct Reports: Yes Pay Range: 62,800 – 80,000 Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future. Relocation: Innovation is the heart of Brunswick.

Position Overview: As part of the talented Digital Marketing team, you will be responsible for supporting the management and optimization of product content, digital assets, and online retailer relationships. This role is responsible for maintaining accurate product information within our PIM ecosystem, administering the Digital Asset Management (DAM) platform, and ensuring product content is effectively distributed across retail and ecommerce channels.

Essential Functions

• Dealer Support Duties · Handle ‘Contact Us’ cases within retailer portals to implement corrective measures and resolve problems efficiently
• Regularly review retailer and dealer online presence through audits to maintain brand integrity and optimize product representation
• Manage the Online Authorized Seller Program by overseeing all documentation, coordinating communications, leading recurring status meetings, and providing regular reporting to stakeholders
• Conduct an annual audit of authorized dealers & resellers to verify their online presence, ensure compliance with brand guidelines, and assess whether continued authorization is warranted
• Monitor and coordinate data integrity with external partners to support accurate online visibility and tracking of RUPP products (Wayvia/PROWL)
• Create, update, and maintain product listings across multiple online platforms to ensure accuracy, consistency, and optimal presentation
• Support in keeping inRiver platform updated as the single source of truth, ensuring data integrity and accuracy
• Collaborate with team and external partners to set up and manage data mapping for content syndication
• Collaborate effectively with cross-functional teams to manage and support a wide range of tasks and projects
• Take ownership of all inquiries and ensure they are tracked, managed, and resolved through to successful completion
• Other duties and responsibilities as assigned.
• Administer and maintain the Widen DAM platform, including asset uploads, metadata management, taxonomy governance, and user support.
• Partner with Creative, Product, and Marketing teams to ensure product imagery, videos, and digital assets are accurately organized and available across ecommerce and digital channels.
• Manage asset publishing workflows and DAM-to-PIM/ecommerce integrations to support timely product launches and a consistent customer experience

Required Qualifications

• Strong verbal and written skills necessary to communicate effectively with all levels of the organization.
• Interpersonal skills necessary to engage with a range of teams within the organization.
• Ability to reason through problems and suggest workable solutions
• Strong attention to detail and thoroughness, ensuring accuracy and consistency in product data, content, and project deliverables
• Ability to make independent judgments regarding product content resolutions and ongoing improvements.
• Self-starter, accountable and motivated by detail orientated projects.
• Excellent organizational and follow-up skills to verify projects to completion.
• Strong organizational and time management skills to handle multiple tasks and projects simultaneously
• Bachelor’s degree in Business, Marketing, eCommerce, or a related field preferred.
• 2+ years of experience in an eCommerce, content management, or marketplace operations role.

Preferred Qualifications

• Experience with Walmart Supplier One, inRiver, AEM, Wayvia, Aquia/Widen DAM, Adobe Commerce preferred

Benefits and Compensation

The anticipated pay range for this position is 62,800 – 90,500, annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

About Mercury

Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Equal Opportunity & Inclusion

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.

Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.

If you require accommodation during the application or interview process, please contact [e-mail] for support.

Recruitment and Privacy

Brunswick and Workday Privacy Policies Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process.

Company Overview

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.