Retail Media Strategy Director for Growth & ROI

Quality Talent Group; Summit (NJ); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance benefits

Paid time off

Retirement program

EAP and mental well-being resources

Well-being reimbursement

Parental and family benefits

Volunteer time

Learning and development opportunities

Job summary

Quality Talent Group is seeking a senior marketing leader to drive integrated retail media strategies across key retail partners. You will collaborate with Brand, eCommerce, and Customer Development teams and agencies to translate priorities into actionable plans, manage investment strategy, and optimize ROI.

Responsibilities include developing performance frameworks with KPIs and leveraging data to inform audience strategies across platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 12+ years of experience in retail media, digital marketing, eCommerce, or integrated media roles.
• Proven experience developing and executing retail media strategies across major retail media networks (e.g., Amazon Ads, Walmart Connect, Target Roundel).
• Strong ability to translate brand and commercial objectives into effective retail media activation plans that deliver measurable business results
• Solid understanding of omnichannel marketing and the role of retail media within the broader media ecosystem

Responsibilities

• Lead the development and execution of integrated retail media strategies across key retail partners to drive traffic, conversion, and revenue growth
• Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate commercial priorities into actionable retail media plans
• Manage retail media investment strategy and budget allocation, optimizing spend across platforms and tactics to maximize ROI and achieve performance targets
• Develop and implement robust performance frameworks, KPIs, and reporting to measure campaign effectiveness
• Leverage first-party, retailer, and third-party data to inform audience strategies, targeting, and personalization efforts across retail media platforms

Skills

Retail media

Digital marketing

eCommerce

Integrated media

Omnichannel marketing

Budget management

Retail media networks

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Quality Talent Group is seeking a senior marketing leader to drive integrated retail media strategies across key retail partners. You will collaborate with Brand, eCommerce, and Customer Development teams and agencies to translate priorities into actionable plans, manage investment strategy, and optimize ROI.

Responsibilities include developing performance frameworks with KPIs and leveraging data to inform audience strategies across platforms.