Retail Media Manager, Offsite Platforms

Wayfair; Boston (MA); Hybrid; USD 99,000 - 110,000; Full time

Job summary

Wayfair Advertising is seeking a Manager, Offsite Retail Media in Boston to scale offsite channels and shape the roadmap for new external media offerings. You will lead a team of analysts and collaborate with Sales, Marketing, and Engineering to drive revenue growth and scalable infrastructure.

You will manage partner relations with Meta, Google, and other networks, develop packaging and commercial models, and create compelling materials to enable sales and partnerships.

Qualifications

• 4+ years of experience in retail media, digital advertising, ad tech, or e-commerce growth strategy.
• 1+ years of direct people management or team lead experience.
• Hands-on vendor management with major ad networks or platforms.
• Proven go-to-market and sales enablement experience.
• Analytical capability with SQL to pull performance data.
• Cross-functional execution across Sales, Marketing, and Technical teams

Responsibilities

• Guide the roadmap for offsite retail media, scaling existing channels while evaluating new ad formats and integrations.
• Own relationships with key external media and ad tech partners, driving joint initiatives and beta tests.
• Define product packaging, entry points, and commercial models to drive supplier adoption.
• Create high-impact sales collateral, pitch decks, and enablement sessions with Sales.
• Align offsite ads with enterprise brand strategy and work with Engineering to automate scalable workflows.
• Conduct self-serve data analysis to track campaign performance and tell data-backed growth stories.
• Coach and manage a team of analysts and associates

Skills

Retail media

Digital advertising

Ad tech

E-commerce growth

People management

Go-to-market

Data analysis

Cross-functional collaboration

Tools

SQL

Job description

The base salary for this position is $99,000 - 110,000 per year with a total compensation package ranging from $118,000 - $129,000. The base salary and total compensation offered may vary depending on location, job-related knowledge, skills, and experience. This role is eligible for annual equity grants subject to Board approval and company performance. Typical grant ranges vary by level and may significantly impact total compensation. Equity awards are not guaranteed, and the value of any equity award at the time of grant may fluctuate based on the company’s stock price and the grant date valuation.

This is a full-time, hybrid position based in Boston, MA. The role requires four days on-site per week (Monday-Thursday), with remote work on Fridays.

About Wayfair Advertising

Wayfair’s Advertising organization (Supplier Ads) powers retail media solutions that connect thousands of supplier partners with millions of home shoppers. We build, scale, and monetize advertising products across Wayfair’s onsite properties and offsite channels. By combining proprietary customer insights, advanced ad technology, and cross-channel scale, we help suppliers grow their businesses while delivering relevant shopping experiences for our customers.

About The Role

As a Manager, Offsite Retail Media, you will lead the operational execution, channel strategy, and commercialization for Wayfair’s offsite retail media. In this role, you will scale existing offsite channels (such as search, social, and partner affiliate networks) while helping shape the roadmap for new external media offerings.

You will manage a team of analysts and associates, partner closely with Sales leadership to equip teams with winning narratives, build relationships with major ad platforms, and collaborate with Enterprise Marketing and Technology teams to build scalable infrastructure. You will bridge channel strategy, data analysis, and commercial execution to establish offsite media as a core growth engine for Wayfair's supplier partners.

What You’ll Do

• Guide the roadmap for offsite retail media, scaling existing channels (including offsite search, social, and affiliate networks) while evaluating new ad formats and platform integrations.
• Own relationships with key external media and ad tech partners (e.g., Meta, Google, Levanta, and emerging channels like Pinterest), driving joint initiatives, beta testing opportunities, and platform updates.
• Define product packaging, entry points, and commercial models (standalone vs. bundled) to drive supplier adoption and revenue.
• Create high-impact sales collateral, pitch decks, and playbooks. Partner with Sales leadership to conduct enablement sessions and continually refine product positioning based on advertiser feedback.
• Work with Enterprise Marketing to align offsite ads with enterprise brand strategy, and partner with Engineering to automate backend workflows capable of scaling to thousands of suppliers.
• Conduct self-serve data analysis to track campaign performance, evaluate how offsite ads drive onsite behavior, and build data-backed growth stories for brand partners.
• Coach and manage a team of analysts and associates, overseeing their day-to-day work, project allocation, and professional growth.

What You’ll Need

• 4+ years of experience in retail media, digital advertising, ad tech, or e-commerce growth strategy.
• 1+ years of direct people management or team lead experience, with a track record of coaching team members and driving project execution.
• Hands-on vendor management experience, working directly with major ad networks, digital platforms, or external media partners.
• Proven go-to-market and sales enablement experience, including creating pitch materials, product positioning, and training sales teams.
• Analytical capability, including experience using SQL and analytics tools to pull performance data, evaluate metrics, and translate numbers into clear commercial stories.
• Cross-functional execution skills, with experience driving alignment across Sales, Marketing, and Technical teams

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].