Senior Manager, Performance Marketing

Wayfair; Boston (MA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Full health benefits (Medical, Dental,

401(k) matching

Parental Leave

Tuition Reimbursement

Wayfair Employee Discount

Gym/Fitness Discounts

GeoBlue travel insurance

Annual charitable giving matching

Job summary

Wayfair’s Paid Search + AI surfaces team seeks a data-driven Senior Manager to lead the SEM, PLA, and AI surfaces initiatives from Boston HQ. You will guide a high-performing analytics team, own the roadmap, and partner with Google, OpenAI, and Microsoft to optimize campaigns and revenue across multiple formats.

You will drive cross-functional growth, refine product feeds, and implement test-and-learn practices to scale innovative search experiences while delivering strong ROAS.

Qualifications

• 7+ years’ experience in quantitative/analytical roles with large SEM/PLA programs
• 3+ years of leadership, building durable operating routines
• Ability to own senior cross-functional roadmaps and influence without direct authority
• Hands-on with modern AI tooling to accelerate analysis (Cursor, Claude Code, Codex)
• Strong SQL and at least one scripting language (Python or R) for large-scale data analysis

Responsibilities

• Lead and develop a team of analysts to manage SEM and PLA channels, drive measurable results, and report to marketing leadership
• Spearhead AI surfaces strategy, test formats, and scale high-potential opportunities
• Optimize product feeds and PLA structures to maximize impression share and ROAS
• Lead cross-functional growth strategies using search and AI surfaces across domains and partnerships
• Cultivate relationships with vendor partners including Google and Microsoft around AI/Shopping roadmaps
• Monitor campaign performance daily and perform root-cause analysis for deviations
• Institute strategic planning, roadmapping, and test-and-learn methodologies to hit goals

Skills

SQL

Python

R

AI tools

Leadership

Analytics

Tools

Cursor

Claude Code

Codex

Job description

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair’s Paid Search + AI surfaces team is looking for a data-driven Senior Manager (L4) to drive strategy and execution across our Search Engine Marketing (SEM), Product Listing Ads (PLA), and emerging AI surfaces, and to own the critical cross-functional relationships and external platform partnerships (e.g. Google, OpenAI, Microsoft) that enable this growth. As a member of Wayfair’s marketing team you will help drive growth in a fast-paced environment. You will own your roadmap, come up with creative solutions to strategic and operational problems, and manage a team of highly analytical analysts to operate a cutting-edge digital marketing channel.

The Paid Search + AI surfaces team at Wayfair runs multi-million dollar campaigns to capture demand from customers shopping for our categories across traditional search engines, PLA shopping formats, and new AI-driven discovery platforms. We build and leverage cutting edge campaign automation and bidding solutions designed in-house-incorporating the latest AI and machine learning models-to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. We’re responsible for bidding on the right set of millions of ads, valuing willingness to pay for each, and developing creative, product feed, and landing page strategies to best monetize search engine traffic. We collaborate with Data Science, Engineering, and Marketing Technology to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories.

What You'll Do

• Lead and develop a team of analysts to manage and grow the SEM and PLA channels for Wayfair by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership
• Spearhead our strategy for AI surfaces (e.g., AI Overviews, generative search experiences), testing and scaling new formats to capture next-generation search demand
• Optimize product feeds and PLA campaign structures to maximize impression share and ROAS across search partners
• Lead cross-functional growth strategies that leverage search engine & AI chatbot surfaces as levers to grow the business across domains, including suppliers (e.g., Retail Media partners like Loloi), emerging categories (e.g., Appliances), major promotions (e.g., Way Day), and brand outcomes, while incubating new AI-powered capabilities at scale
• Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft, particularly around their AI and Shopping/PLA roadmaps
• Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically
• Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results

What You Need

• 7+ years’ experience in a heavily quantitative and analytical role (e.g., performance marketing, finance, data analytics, strategy) with meaningful time spent operating or partnering closely with large-scale SEM and/or PLA programs
• 3+ years of leadership experience leading high-performing teams (people management and/or substantial project leadership) with a track record of developing talent and building durable operating routines
• Demonstrated ability to own senior cross-functional relationships and influence roadmaps without direct authority
• Hands-on experience using modern AI tooling to accelerate analysis and execution (e.G., Cursor, Claude Code, Codex or equivalent), and comfort learning new AI platforms quickly
• Excellent analytical skills with experience using SQL and at least one scripting or statistical language (e.g., Python, R) to analyze large datasets and inform marketing decisions

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].