Retail Media Digital Activations Associate | Dermstore

THG; New York (NY); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401K matched up to 5%

Generous PTO

Short and long-term disability

Exclusive employee discounts

Job summary

THG Beauty is seeking a Retail Media Digital Activations Associate for its Dermstore brand in NYC. You will partner with brand marketing, buying, trading, and performance marketing to execute influencer and paid media campaigns across paid channels.

You will work cross-functionally in a fast-paced, growth-focused environment, with a hybrid NYC work model (3 days in office, 2 at home) and exposure to retail media strategy and data-driven optimizations.

Qualifications

• Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus.
• Hands-on experience managing campaigns across key paid media channels, with a strong performance-driven and digitally savvy mindset.
• Experience with LiveRamp and clean room environments is a plus.
• Strong proficiency in Excel, reporting, and campaign performance analysis, with the ability to translate data into clear, actionable insights and ROI-driven recommendations.
• Excellent communication, presentation, and cross-functional collaboration skills, with the ability to thrive in a fast-paced, high-growth environment.
• Highly organized, detail-oriented, and proactive, with strong critical thinking, problem-solving, and creative execution abilities.
• Passion for beauty, skincare, influencer marketing, and innovative digital strategies

Responsibilities

• Support the planning, execution, and optimization of retail media and influencer marketing campaigns across paid digital channels.
• Partner with brand marketing, buying, trading, and performance marketing teams to bring integrated campaigns to life.
• Assist in managing campaign timelines, deliverables, creative approvals, and launch coordination to ensure seamless execution.
• Help drive brand visibility, engagement, and revenue growth through performance-focused digital activation strategies.
• Coordinate influencer campaign execution, including creator communication, content tracking, approvals, and reporting.
• Support paid media activations across key channels with a strong focus on performance and audience targeting.
• Collaborate with internal and external stakeholders to ensure campaigns align with brand objectives and retail media priorities.
• Stay informed on emerging digital, social, beauty, and influencer marketing trends to bring fresh ideas to campaigns.
• Monitor campaign performance and assist in reporting across key KPIs including engagement, traffic, conversions, ROI, and revenue impact.
• Use Excel and reporting tools to analyze campaign data and translate findings into actionable insights and optimization recommendations.
• Support testing initiatives across creative, messaging, targeting, and channel strategies to improve campaign performance.
• Assist with campaign recaps and client-facing insights that clearly communicate performance outcomes and learnings.
• Work cross-functionally with Retail Media, Brand Marketing, Creative, e-commerce, and Performance Marketing teams to support broader business goals.
• Maintain strong organization and attention to detail while managing multiple campaigns and deadlines in a fast-paced environment.
• Support operational workflows and campaign processes to ensure efficiency, accuracy, and high-quality execution.
• Contribute positively to a collaborative, growth-oriented team culture while acting as a strong ambassador for THG Beauty and Dermstore

Skills

Campaign management

Influencer marketing

Paid media

Data analysis

Cross-functional collaboration

Beauty industry passion

Education

Bachelor’s degree in Marketing/Business

Tools

Excel

LiveRamp

Reporting tools

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Retail Media Digital Activations Associate at THG Beauty?

Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world’s most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.

The Digital Activations Associate role sits within THG Beauty’s Retail Media team. In this role, you’ll partner closely with brand marketing leads, buying, trading, and core performance marketing channels to execute high-impact influencer and digital media campaigns on behalf of leading beauty and skincare brands. This position offers valuable exposure to influencer marketing, retail media, eCommerce strategy, and integrated brand planning within a fast-paced, growth-focused environment.

As part of the Retail Media team, you’ll serve as both a THG Beauty ambassador and a media expert, helping brands drive measurable performance while building innovative, consumer-first campaigns.

As Retail Media Digital Activations Associate, you’ll:

Campaign Strategy & Execution

• Support the planning, execution, and optimization of retail media and influencer marketing campaigns across paid digital channels
• Partner closely with brand marketing, buying, trading, and performance marketing teams to bring integrated campaigns to life
• Assist in managing campaign timelines, deliverables, creative approvals, and launch coordination to ensure seamless execution
• Help drive brand visibility, engagement, and revenue growth through performance-focused digital activation strategies

Influencer & Paid Media Activations

• Coordinate influencer campaign execution, including creator communication, content tracking, approvals, and reporting
• Support paid media activations across key channels with a strong focus on performance, optimization, and audience targeting
• Collaborate with internal and external stakeholders to ensure campaigns align with brand objectives and retail media priorities
• Stay informed on emerging digital, social, beauty, and influencer marketing trends to bring fresh, innovative ideas to campaigns

Performance, Reporting & Analytics

• Monitor campaign performance and assist in reporting across key KPIs including engagement, traffic, conversions, ROI, and revenue impact
• Use Excel and reporting tools to analyze campaign data and translate findings into actionable insights and optimization recommendations
• Support testing initiatives across creative, messaging, targeting, and channel strategies to improve campaign performance
• Assist with campaign recaps and client-facing insights that clearly communicate performance outcomes and strategic learnings

Cross-Functional Collaboration & Operations

• Work cross-functionally with Retail Media, Brand Marketing, Creative, e-commerce, and Performance Marketing teams to support broader business goals
• Maintain strong organization and attention to detail while managing multiple campaigns and deadlines in a fast-paced environment
• Support operational workflows and campaign processes to ensure efficiency, accuracy, and high‑quality execution
• Contribute positively to a collaborative, growth-oriented team culture while acting as a strong ambassador for THG Beauty and Dermstore

What skills and experience do I need for this role?

• Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus
• Hands‑on experience managing campaigns across key paid media channels, with a strong performance-driven and digitally savvy mindset
• Experience with LiveRamp and clean room environments is a plus
• Strong proficiency in Excel, reporting, and campaign performance analysis, with the ability to translate data into clear, actionable insights and ROI-driven recommendations
• Excellent communication, presentation, and cross‑functional collaboration skills, with the ability to thrive in a fast‑paced, high‑growth environment
• Highly organized, detail-oriented, and proactive, with strong critical thinking, problem‑solving, and creative execution abilities
• Passion for beauty, skincare, influencer marketing, and innovative digital strategies

What Does Success Look Like

• Demonstrates a strong understanding of how digital activation and influencer marketing initiatives drive business performance and revenue growth
• Uses data, reporting, and ongoing optimization to continuously improve campaign performance and uncover actionable insights
• Balances strategic thinking with hands‑on campaign execution across paid media and influencer activations
• Maintains exceptional attention to detail and high standards across communication, creative execution, and campaign management
• Brings a genuine passion for beauty, skincare, and innovative, science-led marketing strategies in a fast‑paced retail media environment

What’s in it for me?

• Salary: $80,000 to $85,000
• Hybrid Work Model - NYC; 3 days office/2 days home
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long‑term disability
• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.