Retail Media Analyst

Equiliem; Santa Monica (CA); Hybrid; USD 58,000 - 80,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Life Insurance

Matching 401(k)

Commuter Benefits

Employee Discounts & Rewards

Payroll Payment Options

Job summary

Equiliem is seeking a Retail Media Analyst to manage and optimize paid search and media campaigns from its Santa Monica office. The role focuses on day-to-day campaign execution within Pacvue, driving performance across major retail platforms.

You will collaborate with eCommerce and marketing teams, maintain dashboards, and provide data-driven insights to optimize budgets and targeting. Hybrid work arrangement applies, with four days on-site in Santa Monica.

Qualifications

• 2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.
• Proficiency in Pacvue is required.
• Experience on multiple retail media networks beyond Pacvue is a plus.

Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other networks.
• Manage campaign activity end-to-end within Pacvue, including bid management and budgeting.
• Monitor ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice; flag anomalies or opportunities.
• Develop dashboards and reporting cadences for internal stakeholders.
• Conduct keyword research and competitor analysis to refine targeting.
• Recommend budget allocation across platforms and campaign types.
• Coordinate with brand and creative teams to align ad content with objectives.
• Maintain organized campaign structures and documentation standards.

Skills

Retail media

Paid search

Pacvue

Analytics

Tools

Pacvue

Job description

Retail Media Analyst

Santa Monica, CA - Hybrid 4 days a week onsite

Pay: $50.00 per hour

26-09398

Job summary

The Retail Media Analyst is responsible for managing and optimizing paid search and media campaigns across key retail and delivery platforms. This role operates day-to-day within Pacvue, owning campaign execution and performance reporting while collaborating closely with internal eCommerce and marketing teams.

Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks
• Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments
• Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate, share of voice) and proactively flag anomalies or opportunities
• Develop and maintain performance dashboards and reporting cadences for internal stakeholders
• Conduct keyword research, competitor analysis, and search term mining to continuously expand and refine targeting
• Make data-driven recommendations on budget allocation across platforms and campaign types
• Coordinate with internal brand and creative teams to align ad content with campaign objectives
• Maintain organized campaign structures, naming conventions, and documentation standards

Qualifications

• 2-4+ years of hands-on retail media or paid search experience with direct campaign management responsibility
• Proficiency in Pacvue (required; candidates without Pacvue experience will not be considered)
• Active campaign experience on two or more of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Ability to work independently with minimal oversight; strong communication on status and blockers

Preferred Qualifications

• Experience with beverage or FMCG brands
• Familiarity with third-party analytics or BI tools (PowerBI, Tableau, Helium 10, etc.)
• Amazon Ads or other retail media platform certifications
• Experience with DSP for programmatic retail media buys

#ZR

About Equiliem

Equiliem believes in empowering success. It's our job to cultivate relationships that connect people and employers in a way that is inclusive, intelligent, and allows both to thrive.

Across the U.S., leading companies in healthcare, government, engineering, manufacturing, professional services, and energy rely on us for their workforce solutions. Our recruiting and HR services include contract and direct hire staffing, Payrolling/EOR, Independent Contractor Compliance, and Managed Services.

For almost 30 years, we've helped shape our industry. Today, we continue to research, ask questions, and continuously enhance the candidate journey and client experience.

Benefits

We offer a comprehensive benefits package to our employees, which includes:

• Medical Insurance
• Vision & Dental Insurance
• Life Insurance
• Matching 401(k)
• Commuter Benefits
• Employee Discounts & Rewards
• Payroll Payment Options

Future Communication Consent

By applying, you are providing consent for Equiliem to engage with you via phone calls, AI-generated calls, AI-generated text messages, standard text messages, and/or emails to share job opportunities. Consistent with our Privacy Policy, information obtained will not be shared with third parties for marketing or promotional purposes. Message frequency may vary for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You may reply STOP to cancel or HELP for assistance.

EEO Employer

Equiliem is an equal opportunity employer. We do not discriminate or allow discrimination based based on race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Equiliem will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or [phone].