Retail Media Analyst

Employnet Workforce Management; Santa Monica (CA); On-site; USD 90,000 - 125,000; Full time

Job summary

Employnet Workforce Management is seeking a Retail Media Analyst to manage and optimize paid search and media campaigns across key retail platforms. You will own campaign execution in Pacvue and deliver performance reporting with the ecommerce/ marketing teams.

The role emphasizes hands-on campaign management, data-driven insights, and strong collaboration across brand, content, and analytics teams to maximize ROAS and efficiency.

Qualifications

• 2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.

Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail networks.

Skills

Pacvue

Retail media

Paid search

Analytics

Tools

PowerBI

Tableau

Job description

Retail Media Analyst to manage and optimize paid search and media campaigns across key retail and delivery platforms. Will serve as a day-to‑day operator within Pacvue, owning campaign execution and performance reporting while collaborating closely with our internal eCommerce and marketing team.

Key Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks
• Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments
• Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate*** share of voice) and proactively flag anomalies or opportunities
• Develop and maintain performance dashboards and reporting cadences for internal stakeholders
• Conduct keyword research, competitor analysis, and search term mining to continuously expand and refine targeting
• Make data-driven recommendations on budget allocation across platforms and campaign types
• Coordinate with internal brand and creative teams to align ad content with campaign objectives
• Maintain organized campaign structures, naming conventions, and documentation standards

Required Qualifications

• 2–4+ years of hands‑on retail media or paid search experience with direct campaign management responsibility
• Proficiency in Pacvue (required — candidates without Pacvue experience will not be considered)
• Active campaign experience on two or more of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Ability to work independently with minimal oversight; strong communication on status and blockers

Preferred Qualifications

• Experience with Client, beverage, or FMCG brands
• Familiarity with third‑party analytics or BI tools (PowerBI, Tableau, Helium 10, etc.)
• Amazon Ads or other retail media platform certifications
• Experience with DSP for programmatic retail media buys

  What Success Looks Like

  • Campaigns are consistently launched on time with clean structure and naming conventions
  • Weekly performance reports are delivered proactively with clear insights and recommendations
  • ROAS and ACOS targets are met or exceeded across active campaigns
  • Budget pacing is accurate with no significant over‑ or under‑spend

  #PRO