Retail Media Analyst

WorkGenius Group; Santa Monica (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

WorkGenius is seeking a Retail Media Analyst in Santa Monica to build and optimize paid search and display campaigns across Amazon Ads, Walmart Connect, and other networks. You will manage end-to-end Pacvue execution, pacing budgets, and refining keyword strategies with cross-functional teams.

The role requires 2–4+ years in retail media, strong analytical skills, and experience with multiple platforms. Collaboration with eCommerce, marketing, brand and creative teams is essential.

Qualifications

• 2-4+ years of hands-on retail media or paid search with direct campaign management.
• Pacvue experience is required.
• Active campaign management on at least two retail media platforms such as Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, or Kroger Precision Marketing.
• Strong analytical skills to transform performance data into actionable insights and optimize budgets.

Responsibilities

• Build, launch, and optimize sponsored search, display, and retail media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.
• Manage end-to-end campaign execution in Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
• Monitor performance metrics such as ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice; provide actionable recommendations.
• Develop and maintain performance dashboards, weekly reports, campaign documentation, naming conventions, and organized campaign structures.
• Conduct keyword research, competitor analysis, and search-term mining while partnering with eCommerce, marketing, brand, and creative teams.

Skills

Retail media

Paid search

Campaign optimization

Bid management

ROAS analysis

Performance reporting

Analytical thinking

Independent work

Tools

Power BI

Tableau

Helium 10

DSP/programmatic platforms

Job description

• Build, launch, and optimize sponsored search, display, and retail media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.
• Manage end-to-end campaign execution in Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
• Monitor performance metrics such as ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice; provide actionable recommendations.
• Develop and maintain performance dashboards, weekly reports, campaign documentation, naming conventions, and organized campaign structures.
• Conduct keyword research, competitor analysis, and search-term mining while partnering with eCommerce, marketing, brand, and creative teams.

Title: Retail Media Analyst

Industry: Beverage Brand

Location: Santa Monica, CA

Duration: Ongoing, 6 months or more

Responsibilities

• Build, launch, and optimize sponsored search, display, and retail media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.
• Manage end-to-end campaign execution in Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
• Monitor performance metrics such as ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice; provide actionable recommendations.
• Develop and maintain performance dashboards, weekly reports, campaign documentation, naming conventions, and organized campaign structures.
• Conduct keyword research, competitor analysis, and search-term mining while partnering with eCommerce, marketing, brand, and creative teams.

Requirements

• 2-4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.
• Pacvue experience is required.
• Active campaign management experience on at least two retail media platforms, such as Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, or Kroger Precision Marketing.
• Strong analytical skills with the ability to translate performance data into actionable insights and optimize budgets effectively.
• Ability to work independently with minimal oversight; experience with CPG, beverage, or FMCG brands and tools such as Power BI, Tableau, Helium 10, or DSP/programmatic platforms is preferred.

Skills

• Retail media
• Paid search
• Pacvue
• Amazon Ads
• Walmart Connect
• DoorDash Ads
• Campaign optimization
• Bid management
• ROAS/ACOS analysis
• Performance reporting

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.