Retail & Events Marketing Leader

All Weather Seal of West Michigan; Lowell (AR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Company Vehicle

Gas Card

Health, Dental & Vision Insurance

401(k) with Company Match

Paid Time Off

Paid Training

Tuition Reimbursement

Leadership Development Programs

Clear Advancement Opportunities

Job summary

All Weather Seal of West Michigan is seeking an experienced Retail & Events Manager to lead our field marketing team. This leadership role oversees about 15 Retail and Event Marketing Representatives and drives lead generation through retail partnerships, community events, and local marketing initiatives.

You will manage operations across retail locations and community events, recruit and coach staff, and ensure top-notch customer experiences while hitting performance KPIs and maintaining CRM

Qualifications

• 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality or related field.
• Proven ability to coach, motivate, and develop high-performing teams.
• Strong organizational skills with exceptional attention to detail.

Responsibilities

• Lead daily operations, performance, and development of the retail and event marketing team across locations.
• Recruit, onboard, train, and mentor new team members; conduct regular coaching sessions and reviews.
• Oversee staffing schedules for retail locations and weekend events; manage event logistics and promotional materials.
• Own team performance metrics, monitor lead generation, productivity, and KPI attainment; ensure accurate CRM reporting.

Skills

Team leadership

Coaching

Performance-driven

Communication

Organizational skills

Travel readiness

Job description

All Weather Seal of West Michigan is seeking an experienced Retail & Events Manager to lead our field marketing team. This leadership role oversees about 15 Retail and Event Marketing Representatives and drives lead generation through retail partnerships, community events, and local marketing initiatives.

You will manage operations across retail locations and community events, recruit and coach staff, and ensure top-notch customer experiences while hitting performance KPIs and maintaining CRM