Marketing Manager

All Weather Seal of West Michigan Inc; Traverse City (MI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Company Vehicle

Gas Card

Health, Dental & Vision Insurance

401(k) with Company Match

Paid Time Off

Paid Training

Tuition Reimbursement

Leadership Development Programs

Clear Advancement Opportunities

Job summary

All Weather Seal of West Michigan Inc. is seeking an experienced Retail & Events Manager to lead our field marketing team in Southern West Michigan. You will drive operations, performance, and development of approximately 15 Marketing Representatives across retail and event venues.

You will recruit, onboard, train, and mentor staff, conducting regular coaching while fostering accountability, teamwork and continuous improvement. Expect travel and weekend events as part of growth opportunities.

Qualifications

• 2+ years of leadership or management experience in retail, sales, marketing, hospitality, or a related field.
• Proven ability to coach, motivate, and develop high-performing teams.
• Strong organizational skills with exceptional attention to detail.
• Growth mindset with a passion for continuous improvement.
• Data-driven and comfortable tracking metrics and performance.

Responsibilities

• Lead the daily operations, performance, and development of the retail and event marketing team across locations and events.
• Recruit, onboard, train, and mentor new team members; conduct regular coaching and performance reviews.
• Foster accountability, teamwork, and continuous learning to drive results.
• Motivate the team to meet and exceed individual and collective goals; identify and develop future leaders.
• Oversee retail partner locations, event logistics, staffing, and brand representation; ensure high-quality customer experiences.
• Own team performance and marketing KPIs; monitor lead generation, appointment quality, productivity, and conversions; ensure CRM reporting.

Skills

Leadership

Team management

Data-driven

Communication

Time management

Travel coordination

Tools

CRM software

Job description

Description

All Weather Seal of West Michigan is looking for an experienced Retail & Events Manager to lead our growing field marketing team. This leadership role is responsible for developing and managing a team of approximately 15 Retail and Event Marketing Representatives (and growing) while driving lead generation performance through retail partnerships, community events, and local marketing initiatives.

Why Join All Weather Seal?

• Competitive Base Salary + Performance Bonuses
• Company Vehicle
• Gas Card
• Health, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off
• Paid Training
• Tuition Reimbursement
• Leadership Development Programs
• Clear Advancement Opportunities
• Established Company with Over 45 Years of Success
• High-Energy, Team-Oriented Culture

What You'll Do

• As the Retail & Events Manager, you'll lead the daily operations, performance, and development of our retail and event marketing team while ensuring exceptional execution across every location and event.
• Team Leadership & Development
• Lead, coach, and develop a team of approximately 15 Marketing Representatives, with continued team growth expected
• Recruit, onboard, train, and mentor new team members
• Conduct regular one-on-one coaching sessions and performance reviews
• Foster a culture built on accountability, teamwork, continuous learning, and healthy competition
• Motivate your team to consistently achieve and exceed individual and team goals
• Identify future leaders and help develop internal talent

Retail & Event Operations

• Oversee operations across retail partner locations and community events
• Ensure all booths, kiosks, and displays represent the All Weather Seal brand professionally
• Manage staffing schedules for retail locations and weekend events
• Coordinate event logistics, setup, breakdown, inventory, and promotional materials
• Maintain operational excellence while creating engaging customer experiences

Performance & Business Results

• Own team performance and key marketing KPIs
• Monitor lead generation, appointment quality, productivity, and conversion metrics
• Analyze performance data to identify trends and coaching opportunities
• Implement strategies to improve efficiency, lead quality, and overall team results
• Ensure accurate CRM reporting and operational documentation
• Drive a high-performance environment focused on continuous improvement

Preferred Qualifications

• 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
• Experience managing team performance and holding employees accountable to goals and KPIs
• Proven ability to coach, motivate, and develop high-performing teams
• Strong organizational skills with exceptional attention to detail
• Growth mindset with a passion for continuous improvement
• Data-driven decision maker comfortable tracking metrics and performance
• Excellent communication and interpersonal skills
• Ability to lead, by example, in a fast-paced, team-oriented environment
• Comfortable working weekends for community events and trade shows
• Willingness to travel throughout Southern West Michigan
• Valid driver's license

Career Growth

• At All Weather Seal, we believe our leaders should continue growing. We promote from within and provide clear pathways for advancement.
• Future opportunities include:
• Regional Marketing Manager
• Director of Retail Marketing
• Field Marketing Manager
• Recruiting Manager
• Sales Manager
• Operations Leadership