Retail Brand & Digital Growth Director

Procter & Gamble; Fayetteville (AL); On-site; USD 144,000 - 190,000; Full time

Job summary

Procter & Gamble is seeking a Brand & Digital Director for the Sam’s Club team in Fayetteville to lead digital-first marketing strategies, performance marketing, and shopper activation. You will drive growth across categories using analytics, programmatic media, and retail partnerships to accelerate digital sales.

The role requires deep expertise in digital acceleration, capability building, and cross-functional leadership within a fast-paced retail environment.

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of digital marketing experience with a focus on performance marketing.
• Expertise in digital commerce, marketing technology, search strategy & analytics.
• Proven track record delivering measurable growth and strong retail execution.
• Superior communication and leadership across diverse stakeholders.

Responsibilities

• Define and drive digital growth strategy across platforms for Sam's Club.
• Lead performance marketing to improve item conversion and online sales.
• Integrate digital media within Sam's Club ecosystem using analytics insights.
• Leverage shopper insights to translate into digital activation programs.
• Build digital capability and train the commercial team.
• Develop and execute shopper marketing strategies for Sam's Club, online and in-store.
• Collaborate with Sales Directors to secure retail execution.
• Align brand strategy with omni-channel retailer priorities.

Skills

Digital marketing

Performance marketing

Digital acceleration

Analytics

Leadership

Communication

Strategic thinking

Education

Bachelor's degree

Master's degree (MBA) preferred

Tools

AI

Marketing technology

Algorithms

Retail analytics

Job description

Procter & Gamble is seeking a Brand & Digital Director for the Sam’s Club team in Fayetteville to lead digital-first marketing strategies, performance marketing, and shopper activation. You will drive growth across categories using analytics, programmatic media, and retail partnerships to accelerate digital sales.

The role requires deep expertise in digital acceleration, capability building, and cross-functional leadership within a fast-paced retail environment.