Retail Digital Marketing & Influencer Lead

Product Connections; Bentonville (AR); On-site; USD 60,000 - 70,000; Full time

Job summary

Product Connections, part of Acosta Group, seeks a Digital Program Manager to lead digital marketing, social media, influencer, and shopper marketing programs for agency clients. You will develop content strategies and manage influencer initiatives for Sam's Club activations and other shopper experiences.

You will oversee content development, UGC programs, campaign measurement, analytics reporting, and client-facing presentations, collaborating across creative, media, and client teams in a

Qualifications

• Bachelor's degree in Marketing or related field.
• Three years of relevant work experience.
• Experience with influencer marketing and content development.

Responsibilities

• Develops quality content & campaigns & disseminates it through in-store channels, including digital screens, for client programs.
• Acts as client liaison for various content approvals, responses, and new initiatives.
• Creates monthly recaps of performance for client programs, as well as final program recaps of the same programs.
• Monitors competitor activity for clients & agency to keep up with latest trends for content performance.
• Management and ownership of program critical paths, weekly meeting agendas and contact reports.
• Develops and manages influencer marketing programs for retail clients, including influencer identification, recruitment, contract coordination, content approvals, campaign execution, and performance measurement.
• Conducts ongoing research into retail marketing trends, shopper engagement tactics, content innovation, and creator-led experiences to identify opportunities that enhance activations and client programs.
• Develops user-generated content (UGC) strategies and manages content creation opportunities that deliver authentic brand storytelling across social, digital, and shopper marketing channels.
• Develops creative concepts that integrate influencers, creators, digital content, and shopper engagement into Sam's Club activations, identifying opportunities to enhance demonstrations, roadshows, product launches, and experiential events through innovative content and creator partnerships.
• Other duties as assigned

Skills

Content strategy

Influencer marketing

Analytics reporting

Client liaison

Social media management

Project management

Education

Bachelor's degree in Marketing/related fields

Tools

CRM tools

Content management systems

Social media analytics tools

Job description

Product Connections, part of Acosta Group, seeks a Digital Program Manager to lead digital marketing, social media, influencer, and shopper marketing programs for agency clients. You will develop content strategies and manage influencer initiatives for Sam's Club activations and other shopper experiences.

You will oversee content development, UGC programs, campaign measurement, analytics reporting, and client-facing presentations, collaborating across creative, media, and client teams in a