Brand & Digital Director, Sam’s Club Customer Team

Procter & Gamble; Fayetteville (AL); On-site; USD 144,000 - 190,000; Full time

Job summary

Procter & Gamble is seeking a Brand & Digital Director for the Sam’s Club team in Fayetteville to lead digital-first marketing strategies, performance marketing, and shopper activation. You will drive growth across categories using analytics, programmatic media, and retail partnerships to accelerate digital sales.

The role requires deep expertise in digital acceleration, capability building, and cross-functional leadership within a fast-paced retail environment.

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of digital marketing experience with a focus on performance marketing.
• Expertise in digital commerce, marketing technology, search strategy & analytics.
• Proven track record delivering measurable growth and strong retail execution.
• Superior communication and leadership across diverse stakeholders.

Responsibilities

• Define and drive digital growth strategy across platforms for Sam's Club.
• Lead performance marketing to improve item conversion and online sales.
• Integrate digital media within Sam's Club ecosystem using analytics insights.
• Leverage shopper insights to translate into digital activation programs.
• Build digital capability and train the commercial team.
• Develop and execute shopper marketing strategies for Sam's Club, online and in-store.
• Collaborate with Sales Directors to secure retail execution.
• Align brand strategy with omni-channel retailer priorities.

Skills

Digital marketing

Performance marketing

Digital acceleration

Analytics

Leadership

Communication

Strategic thinking

Education

Bachelor's degree

Master's degree (MBA) preferred

Tools

AI

Marketing technology

Algorithms

Retail analytics

Job description

Job Location

FAYETTEVILLE SALES OFFICE

Job Description

About P&G:

P&G serves nearly 5 billion people around the world with our brands. We have one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Charmin®, Gillette®, and Crest®. Our community includes operations in approximately 70 countries worldwide. P&G is driven to be a force for good and a force for growth, with a focus on environmental sustainability and community impact. Join us to make an impact on brands consumers love and help us grow a better world.

P&G is seeking an experienced and dynamic Brand & Digital Director to lead our marketing efforts for the Sam’s Club customer team. This pivotal role prioritizes performance marketing and digital acceleration as key drivers for sustainable growth, with a significant portion of business transacted digitally. The ideal candidate will be an exceptional marketing and digital leader with a passion for transforming consumer insights into digital engagement, driving aggressive growth in a dynamic retail environment, and possessing deep expertise across digital acceleration, performance marketing, and capability building. The candidate will also have a strong understanding of shopper behavior, shopper marketing activations, and a demonstrated ability to collaborate and manage customer team dynamics.

You will be responsible for defining and executing digital-first marketing strategies that accelerate user growth across P&G categories and deliver superior value for our consumers at Sam's Club. This will include combining a portfolio of P&G brand strategies to win consumers with advanced digital and retail media capabilities, leveraging analytics and performance marketing principles to optimize our go-to-market execution. If you thrive in a collaborative, fast-paced environment, possess profound digital acumen, and are ready to shape the future of brand engagement at the point of sale, we invite you to apply.

Key Responsibilities

• Digital Acceleration & Performance Marketing Leadership:

• Own and drive digital growth strategy and executionacross all relevant platforms, ensuring market-leading category growth within digital channels.

• Develop and implement comprehensive performance marketing strategiesto improve item conversion, increase traffic, and optimize online purchasing. This includes designing both offsite and onsite traffic strategies and plans, identifying retail search and digital content needs, and creating online merchandising strategies with continuous optimization.

• Lead the integration and activation of digital mediawithin Sam's Club's ecosystem, leveraging member insights and utilizing both P&G and Sam's media capabilities across Fabric, Home, and Family categories.

• Leverage analytics and consumer insights to uncover actionable shopper motivations and barriers, translating these into effective digital marketing programs.

• Define, align, and champion the digital visionfor P&G at Sam's Club, collaborating with P&G and Sam's leadership to shape future digital activation strategies.

• Utilize A/B testing, structured experimentation, and continuous optimization frameworksto refine campaign effectiveness, ad copy, creative assets, and landing page experiences on retailer platform.

• Monitor and analyze key performance indicators (KPIs)such as page views, conversion rates, incremental return on ad spend (iROAS) and overall incrementality to drive continuous improvement and optimize media investments and online content.

• Digital Capability Building & Team Development:

• Identify key digital capability gapswithin the Sam's Club commercial organization and proactively develop supporting systems, training, and upskilling plans to fuel sustained digital growth across the team.

• Test and learn new platforms, technologies, and retailer capabilities, evaluating their potential to scale and recommending successful initiatives across the business.

• Elevate the team's digital skillsthrough training and skill development related to new capabilities, establishing best practices, and scaling successes.

• Customer Team & Shopper Marketing:

• Develop and execute shopper marketing strategies and activationsspecific to Sam's Club, spanning both digital and in-store touchpoints to drive member engagement and sales.

• Partner across the P&G Sam's Club Commercial organization and Sam’s Club teamto deliver digital sales growth through identifying category-specific digital growth models and implementing plans to improve overall business performance.

• Connect P&G Brands with Membersby leveraging the P&G Household Needs portfolio to create omni-channel moments that resonate and align with Sam's Club's strategic priorities.

• Collaborate with Sales Directors to sell-in marketing programs to brands and categories to secure superior retail execution.

Job Qualifications

What We Are Looking For:

• Bachelor's degree required; Master's degree (e.g., MBA) preferred.

• 8+ years of digital marketing experience, with a focus on performance marketing and digital acceleration within a fast-moving consumer goods (FMCG) company, preferably with experience in a club or mass retail environment.

• Demonstrated expertise in digital commerce fundamentals, marketing technology (AI, algorithms, off-the-shelf platforms), search strategy, content superiority, and overall digital ecosystem management.

• Proven track record of delivering measurable business resultsand driving market share growth through effective, data-driven digital strategies and commercial acumen.

• Superior Retail Execution:Deep understanding of retail and retailer dynamics, effective engagement across retailers and brands, and a focus on category growth.

• Superior Brand Communication:Experience in media planning, media data analytics, and performance marketing.

• Strong strategic, analytical, and leadership capabilitiesto influence diverse stakeholders, translate complex data and digital performance metrics into clear plans, and drive organizational change.

• Exceptional learning agility, embracing an "at retail" speed entrepreneurial spirit and proactively seeking knowledge to expand impact.

• Excellent communication and interpersonal skillsto influence diverse stakeholders internally and externally, including senior retail partners.

• Ability to manage multiple complex projects simultaneously in a fast-paced environment.

Starting Pay/Salary Range: $144,000 – $190,000

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule

Full time

Job Number

R000158031

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$144,000.00 - $190,000.00 / year