Restaurant Opening Marketing Manager

Checkers & Rally’s Drive-In Restaurants; Tampa (FL); On-site; USD 69,000 - 116,000; Full time

Job summary

An established industry player is seeking a dynamic Restaurant Opening Marketing Manager to lead marketing efforts for new franchise and company-owned restaurants. This role involves collaborating with cross-functional teams to ensure successful openings, managing local marketing strategies, and analyzing performance data. If you're passionate about food and marketing, and thrive in a fast-paced environment, this is the perfect opportunity for you to make a significant impact in the restaurant industry.

Benefits

Medical insurance

Vision insurance

401(k)

Disability insurance

Qualifications

• 2+ years in franchised Quick Service Restaurant (QSR) marketing.
• 3+ years of experience in marketing new restaurant openings.

Responsibilities

• Coordinate marketing for new restaurant openings and remodels.
• Analyze sales data post-opening to improve future marketing.

Skills

Local Store Marketing Strategies

Project Management

Data Analysis

Communication

Relationship Building

Education

Bachelor’s degree in Marketing

Tools

MS Word

Excel

PowerPoint

Smartsheet

Box

Job description

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Dedicated, diverse Human Resources and Talent Acquisition professional.

Do you live and breathe burgers, fries, and all things delicious? Do you have a knack for bringing excitement to a grand opening? If you’re ready to mix the magic of marketing with mouthwatering food, you should apply to our open role as Restaurant Opening Marketing Manager! The Restaurant Opening Marketing Manager will be responsible for Marketing new Franchisees and Company owned Checkers & Rally’s Restaurants. The role will support the marketing efforts for the restaurant openings and remodels from initial stages of construction, through the 1st 6 months of operation. The role will collaborate closely with the Marketing team, Franchisee, the Development team, Operations team and our external print and merchandising partners.

WHAT YOU’LL DO

• Meet, Greet, and Update: Participate in restaurant Development meetings, where you'll provide status updates on New Restaurant Openings (NRO) and Remodels. Keep the cross-functional teams in the loop to ensure the marketing materials and grand opening plans are ready to roll like a perfectly crisp fry.
• Get the Word Out Early: Proactively communicate with franchisees and company operators from the get-go. You’ll educate and guide them on the NRO marketing process and timeline, ensuring everyone knows exactly what’s needed for a smooth and well executed grand opening.
• Partner Up for a Burger Bash: Collaborate with franchisees, company operators, and cross-functional teams to plan local marketing activations, that make an impact. You’ll incorporate everything from local community outreach, to promotions, to social media campaigns, and more!
• Analyze and Improve: After the grand opening, dig into the NRO sales data and evaluate the performance of various marketing tactics. You’ll measure success based on timing and marketing support and share insights to improve future openings.
• Keep the Process Fresh: Improve our NRO marketing systems and processes, making sure creative requests, content lists, marketing materials, and franchisee partnerships are streamlined and efficient, just like a perfectly grilled burger.
• Be a Relationship Builder: Build strong, collaborative relationships with franchisees, Development teams, Field Marketing, and Operations. You'll gather key insights about local areas to incorporate into future NRO marketing plans.
• Coordinate for Success: Be the orchestrator of new restaurant and remodel marketing.! You’ll ensure new restaurants receive all their marketing menu elements, 3rd party delivery setups, and point-of-purchase materials 14-21 days before they open, making sure everything is up to our Brand standards.
• Budget Boss: Keep track of all NRO Grand Opening fee deposits, spending, ensure that the NRO and remodel marketing plans stay within budget.

WHO YOU ARE

• Marketing Maven: You’ve got a strong understanding of local store marketing strategies and know how to execute them for restaurant openings, that pop like the perfect fry.
• Communicator Extraordinaire: You’re great at building relationships and collaborating with teams from all walks of life, whether it’s with Franchisees, company operators, or external partners.
• Data Driven: You can analyze sales performance and use those insights to continuously improve the local marketing experience.
• Organized & Detail-Oriented: You love checking off boxes and ensuring everything is set for a flawless opening—no detail is too small for you.
• Positive, Proactive & Passionate Problem-Solver: You face obstacles with a smile and a solution. When the going gets tough, you get tougher... and maybe a little saucy.

EDUCATION

• Bachelor’s degree (4-year degree) in marketing or related field

EXPERIENCE

• Master Multitasker: You’ve got the proven ability to juggle multiple projects, people, and plates (figuratively, not literally) in a fast-paced environment. If you can handle the heat in a kitchen or the marketing world, you’re golden!
• QSR Experience: 2+ years in the franchised Quick Service Restaurant (QSR) biz. You know what goes into making a fast-food restaurant run like a well-oiled machine (or grill, in this case) and have worked with Franchisees.
• Marketing Pro: 3+ years of experience in marketing new restaurant openings or local store marketing. You've got the secret sauce to make any opening successful and tasty.

ESSENTIAL REQUIREMENTS

• Project Management Extraordinaire: You’ve got strong project management skills, strategic thinking, and a knack for solving problems, especially when things get crunchy.
• Local Store Marketing Savvy: You understand the ins and outs of local store marketing and the tech that goes along with it. You can apply that knowledge to create a marketing plan that’s as irresistible as our fries.
• Franchisee Educator: You’ll break down complex opening processes, marketing jargon, accounting, and point-of-purchase lingo in a way that’s easy for Franchisees to digest.
• Media Guru: You’ve got a basic understanding of local media and know how to turn fancy media acronyms into franchisee-friendly language (so they can focus on what they do best—making tasty food!).
• Deadline Dynamo: You thrive under pressure and know how to hustle to meet tight deadlines.
• Willing to Travel: Ready to hit the road up to 20% of the time—because sometimes, the best burger openings require you to be on-site and in the action!
• Integrity & Trust: You’ve got a personality that builds trust and respects high levels of integrity. Keeping things real is key, especially in this fast-paced industry.
• Adaptability: You can quickly adjust to changing business environments, and you’ve got the creativity to come up with new marketing tactics that keep everything fresh (just like our fries).
• Tech-Savvy: You’re comfortable with MS Word, Excel, PowerPoint, Smartsheet, Box, and other common business tools. You can effectively build and present PowerPoint presentations and Bonus points if you’re skilled with social media!

Ready to bring your marketing mojo and burger enthusiasm to our next grand opening? Apply today.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Restaurants

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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