Senior Content Marketing Manager

Applause; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading tech startup is seeking a Sr. Content Marketing Manager to drive content initiatives and contribute significantly to sales pipeline growth. This fully remote role involves creating diverse content types and collaborating closely with the CMO to shape the content marketing strategy.

Benefits

100% remote with no office mandate

Earned PTO

22 official company holidays

Health care

Life insurance

Energetic culture

Career growth opportunities

Qualifications

• 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company.

Responsibilities

• Own the content calendar from beginning to end, including quarterly editorial planning.
• Plan, organize, execute, and publish content rapidly to support all initiatives.
• Conduct research and synthesize data into compelling content deliverables.

Skills

Content Writing

Editing

Creative Problem Solving

Job description

Role Details:

Full Time | Remote | Hiring Immediately

Hiring Manager: Travis Tidball - Chief Marketing Officer

Purpose: This role's purpose is to generate high-quality content that converts Applause's audience into action, resulting in at least $1,000,000 in new sales pipeline and $350,000 in ARR contribution from content channels.

Job Description:

The Sr. Content Marketing Manager will own all content initiatives, across all mediums, including persuasive advertising videos, short- and long-form copy (blogs, ebooks, case studies, etc.), product webpages, thought leadership presentations, partner materials, case studies, and more. Work closely with the CMO to define and execute our content marketing strategy.

Responsibilities:

• Own the content calendar from beginning to end, including quarterly editorial planning.
• Plan, organize, execute, and publish content at a rapid pace to support all company initiatives.
• Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies.
• Conduct primary and secondary research and synthesize data into compelling content deliverables.
• Define and execute Applause's thought leadership strategy.
• Be the driving force behind audience personas, research, and topic selection.
• Cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines.

Requirements:

• 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company.
• Incredible content writing & editing skills, with a multi-disciplinary skillset in writing, video, and design.
• Ability to adapt and find creative solutions to unforeseen challenges.
• Strong work ethic and discipline.
• Effective in a remote setup with a stable 50+ Mbps internet connection.

Benefits:

100% remote w/ no office mandate | Earned PTO | 22 official company holidays | Health care | Life insurance | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Opportunity to grow your career in a fast-growing tech startup.

Applause is a SaaS start-up founded by experienced entrepreneurs and backed by top VCs in Silicon Slopes. We're focused on helping companies supercharge their team's performance to win more lifelong customers. Learn more about our company and culture here: https://applausehq.com/aboutus