Restaurant Marketing Manager

Casadonna; Miami Beach (FL); On-site; USD 70,000 - 115,000; Full time

Job summary

Groot Hospitality is seeking a flexible nightlife marketer with a track record in creating fresh marketing campaigns for restaurant and hospitality venues. You will manage communications with culinary and operations teams, develop campaigns that drive reservations and brand awareness, and maintain a consistent brand narrative across online and offline channels.

You will collaborate with the Digital Marketing Manager on digital campaigns, email newsletters, and quarterly planning, while planning

Qualifications

• Minimum of 5-6 years of marketing experience in restaurant marketing.
• Strong time management, organization, and prioritization skills.
• Ability to communicate effectively verbally and non-verbally.
• Well versed in project management within a team setting.
• Strong understanding of digital, social, and traditional marketing.

Responsibilities

• Create, manage, and deploy restaurant marketing campaigns from ideation to execution.
• Drive awareness and patrons to our restaurant venues.
• Maintain a strong brand narrative across channels.
• Coordinate with culinary and operations teams to plan campaigns.
• Collaborate with the Digital Marketing Manager on digital campaigns and website updates.
• Draft and distribute regular email blasts/newsletters with design team.
• Preplan and execute on important dates and local events.
• Collaborate with Graphic Design Team on venue assets to drive brand awareness.
• Partner with promotional partners for activations and cross-promotions.
• Measure and report on marketing campaign performance against KPIs.
• Develop content ideas with Social Media Managers.
• Analyze consumer behavior and adjust marketing efforts accordingly.

Skills

Marketing strategy

Digital marketing

Event marketing

Social media management

Email campaigns

Brand storytelling

Education

BSc/MSc in Marketing

Tools

Google Analytics

HubSpot

Mailchimp

Job description

Description

Groot Hospitality is looking for a flexible and versatile nightlife marketer with experience in creating successful and fresh marketing campaigns within the restaurant and hospitality arena. This individual will be responsible for managing communication with culinary/operations, venue initiatives, and developing marketing campaigns that drive reservations and brand awareness. To be successful in this role, you should have hands-on experience creating and managing restaurant marketing plans in a fast-paced hospitality environment. Ultimately, you will help us build and maintain strong and consistent marketing efforts through a wide range of online and offline marketing channels.

Responsibilities:

• Create, manage, and deploy successful event restaurant marketing campaigns while owning their implementation from ideation to execution.
• Develop and implement strategies that drive awareness and patrons to our restaurant venues.
• Develop and maintain a strong brand narrative for each restaurant, ensuring brand consistency across all marketing channels.
• Communicate and coordinate with culinary and operation teams to plan and execute campaigns
• Work hand in hand with the Digital Marketing Manager on digital campaigns, website updates, and marketing initiative needs.
• Create and distribute regular email blasts/newsletters while working in tandem with the digital marketing manager and design team
• Preplanning and execution on all important dates throughout the year in local markets including public holidays, offsite events, social media days, openings, and sporting events.
• Work daily with the Graphic Design Team for all venue assets, edits and needs to drive brand awareness (i.e., Promotions, Events, Campaigns, Holidays, Culinary, Etc.).
• Work with promotional partners to create assets and marketing lounge activations
• Collaborate with company partners for cross promotional opportunities
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals and company KPIs.
• Suggest and develop content creation ideas/plans with Social Media Managers
• Analyze consumer behavior and adjust marketing, email, and advertising campaigns accordingly
• Build strategic relationships and partner with key players, influencers, agencies, and vendors.
• Prepare and monitor the marketing budget, under the leadership of the department head, on a quarterly and annual basis while allocating funds accordingly.
• Working non-traditional hours throughout the year (i.e., Holiday’s, festivals, offsite dining experiences, occasional social coverage, and other locally driven events).
• Experiment with a variety of organic and paid acquisition channels like content creation/curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis.

Requirements

• Minimum of 5-6 years of marketing experience working with in restaurant marketing.
• Ability to work with all personality’s types even in adverse situations.
• Strong time management, organization, and prioritization skills.
• Ability to effectively communicate verbally and non-verbally with others.
• Well versed in project management within a team setting.
• Strong understanding of digital marketing, social media marketing, and traditional marketing.
• A sense of aesthetics and a love for great copy and witty communication.
• BSc/MSc degree in Marketing or related field.