Marketing Manager

V & E Hospitality Group - Corporate Office; Miami (FL); Vor Ort; USD 65.000 - 95.000; Vollzeit

Zusammenfassung

V & E Hospitality Group - Corporate Office is seeking a Marketing Manager to plan and execute initiatives across a portfolio of VE Hospitality Group restaurants and concepts. You will report to the CMO/CCO and blend hands-on marketing execution with brand support and close operations collaboration.

The ideal candidate has 2–4 years of marketing experience, is creative, organized, sales-minded, and eager to develop within hospitality.

Qualifikationen

• 2–4 years of marketing experience in hospitality or consumer-facing settings.
• Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field preferred.
• Proficiency with social media, digital marketing, content, email, and online reputation platforms.
• Exposure to SEO/AEO/GEO and paid media is a plus; willingness to learn is essential.
• Ability to manage multiple concepts, projects, deadlines, and priorities.

Aufgaben

• Build and execute marketing calendars for assigned restaurants and concepts.
• Support campaigns from concept through execution and results review.
• Apply SMART principles to marketing initiatives and PESO model.
• Support social media, email marketing, and digital campaigns; manage profiles on listings sites.
• Maintain brand consistency across digital and physical touchpoints; coordinate content calendars and assets.
• Track spend and key KPIs; provide results and recommendations to leadership.

Kenntnisse

Marketing strategy

Social media management

Digital marketing

Content creation

Email marketing

Brand management

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Hootsuite

Mailchimp

Jobbeschreibung

Job Summary

The Marketing Manager supports the planning and executionof marketing initiatives across an assigned portfolio of VE Hospitality Grouprestaurants and concepts. Reporting to the CMO/CCO, this is a hands-on rolecombining marketing execution, digital presence, brand support, and closepartnership with restaurant operations.

The ideal candidate has 2-4 years of marketingexperience, is creative, organized, sales-minded, and eager to develop withinhospitality. This role is designed for someone who can take ownershipofassigned projects while continuing to develop broader strategic marketingexperience under the guidance of senior marketing leadership.

Key Responsibilities

Marketing & Campaign Execution

• Build and execute marketing calendars for assignedrestaurants and concepts under the direction of the CMO/CCO.
• Support campaigns from concept through execution andresults review.
• Apply SMART principles - Specific, Measurable,Achievable, Relevant, and Time-bound - to marketing initiatives.
• Support integrated campaigns using the PESO model -Paid, Earned, Shared, and Owned media.
• Conduct market and competitor research to identify trendsand opportunities.

Digital, Social & Reputation

• Support social media, email marketing, online listings,and digital campaigns.
• Maintain restaurant profiles across Google Business,Yelp, OpenTable, Resy, and similar platforms.
• Support SEO, AEO, and GEO initiatives inpartnership with leadership and external resources.
• Monitor guest reviews and reputation trends andcommunicate relevant feedback to Operations.
• Coordinate content calendars, photo/video shoots, anddigital assets.

Brand & Restaurant Marketing

• Maintain brand consistency across digital and physicalguest touchpoints, including menus, signage, packaging, uniforms, promotions,and restaurant collateral.
• Visit assigned restaurants regularly to understandoperations, guest experience, and marketing opportunities.
• Partner with Operators, General Managers, Chefs, andCorporate teams to support successful execution of marketing initiatives.
• Assist restaurant teams with implementing promotions,campaigns, events, openings, and activations.

Partnerships, PR & Events

• Support influencer outreach, local partnerships,sponsorships, and community marketing opportunities.
• Assist with public relations and local mediaopportunities under the direction of marketing leadership.
• Support marketing for restaurant events, private dining,openings, and special activations.

Performance & ROI

• Track marketing spend and assigned budgets.
• Monitor campaign performance, engagement, reservations,traffic, guest feedback, and other relevant KPIs.
• Prepare results and recommendations for the CMO/CCO.
• Maintain a sales-driven mindset, understandingthat marketing initiatives should ultimately support traffic, reservations,guest engagement, brand awareness, and revenue.

Qualifications

• 2-4 years of marketing experience preferred.
• Hospitality, restaurant, food & beverage, lifestyle,retail, or other consumer-facing experience preferred.
• Bachelor's degree in Marketing, Communications, Business,Hospitality, or related field preferred; equivalent experience will beconsidered.
• Working knowledge of social media, digital marketing,content, email marketing, and online reputation platforms.
• Exposure to SEO, AEO, GEO, paid media, PR, or integratedmarketing is a plus; willingness to learn is essential.
• Ability to manage multiple concepts, projects, deadlines,and priorities.
• Strong written and verbal communication skills.
• English required; Spanish/bilingual preferred.
• Creative, organized, collaborative, resilient, andcomfortable working in a fast-paced hospitality environment.
• Comfortable presenting ideas and working directly withrestaurant and corporate leadership.

Working Conditions

• This is a multi-unit, hands on role requiring regularvisits to assigned restaurants. The Marketing Manager must be able to work aflexible schedule based on business needs, including occasional evenings andweekends for events, openings, activations, and restaurant initiatives. Travelwithin the assigned portfolio may be required.
• Miami: Corporate Office with recurring visits throughout the East Coastportfolio.

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