Restaurant Marketing Manager

Makeready; Columbus (OH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

PTO / PTO exchange

Medical / dental / vision benefits

Maternity / paternity leave

Pet insurance

Company 401k match

Job summary

Makeready in Columbus is seeking a creative Restaurant Marketing Manager to lead marketing, programming, partnerships, and communications across our premier eateries. You will oversee strategies to enhance guest satisfaction, profitability, branding, and trends while coordinating with leadership and agency partners.

Ideal candidates bring 3–5 years of restaurant marketing experience, strong copywriting and social media skills, and comfort with Adobe Creative Suite.

Qualifications

• 3–5 years of restaurant marketing experience.
• Experience working with chefs, GMs, BOH and FOH team members.
• Undergraduate degree in marketing, communications, business, or related field preferred.

Responsibilities

• Develop and execute marketing initiatives to promote Makeready restaurants in Columbus.
• Create and deploy marketing strategies across social media, digital, and design functions.
• Plan and implement PR and marketing plans to increase revenue and foot traffic.
• Build CRM/email campaigns to drive visitation and repeat business.
• Collaborate with restaurant teams to align programming with sales goals.
• Promote events, seasonal menus, and unique offerings across channels.

Skills

Restaurant marketing

Social media planning

Copywriting

Branding

Content creation

Education

Undergraduate degree in marketing, communications, business, or related field

Tools

Adobe Creative Suite

Canva

InDesign

Photoshop

Google Analytics

Social Media Management Platforms

Job description

At Makeready, we are searching for curious self-starters with a genuine interest in people. These hardworking individuals have always had a natural bend toward hospitality, no matter where they work, because they've always seen themselves as a part of something bigger.

We are looking for a creative and results-driven Restaurant Marketing Manager to lead marketing, programming, partnerships, and communications across Makeready’s premier restaurants and bars in Columbus. Skilled at implementing creative marketing practices with an eye on guest satisfaction, profitability, branding, and trends, this individual serves as a key connector between property leadership, agency partners, and internal marketing teams.

Key Responsibilities

• Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists and private dining businesses to promote Chouette, Hanks and Little West Tavern as must-go restaurants in Columbus.
• Responsible for developing and implementing marketing strategies and deployment of strategies and tactics across social media, digital and creative design functions.
• Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.
• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat business.
• Work closely with the restaurant team to ensure alignment of programming and sales goals.
• Work closely with restaurant teams to promote events, seasonal menus, and unique offerings.
• Ensure consistent brand messaging across all channels and materials.
• Create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
• Develop and manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
• Build a strong and engaged influencer program to build brand awareness and create user-generated content.
• Collaborate with GM, Exec Chef, Director of Culinary, Director of Ops, etc on ongoing marketing strategy for Makeready Restaurants in Columbus.

Requested Capabilities

• Previous restaurant marketing experience of 3-5 years
• Experience working with chefs, GM’s, BOH and FOH team members
• Undergraduate degree in marketing, communications, business, or related field preferred
• Basic understanding of Adobe Creative Suite
• Strong social media background in both planning/posting/strategy
• Basic to intermediate excel knowledge
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Working knowledge of Canva, InDesign, Photoshop
• Experience with Social Media Management Platforms

As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members, including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program, and a wide range of additional ancillary benefits. The health, happiness, and well-being of our team is our top priority.

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.

Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities, and job performance.