Restaurant Marketing Manager

Menger Hotel; Columbus (OH); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical/dental/vision benefits

PTO/PTO exchange

Maternity/paternity leave

Pet insurance

401(k) company match

Student loan repayment

Job summary

Makeready in Columbus seeks a creative and results-driven Restaurant Marketing Manager to lead marketing, programming, partnerships, and communications across its premier restaurants and bars. You will implement innovative marketing practices to boost guest satisfaction, profitability, branding, and trends.

This role acts as a key connector between property leadership, agency partners, and internal marketing teams, driving revenue and awareness for Chouette, Hanks, and Little West Tavern.

Qualifications

• 3–5 years of restaurant marketing experience.
• Experience collaborating with chefs and operations teams.
• Bachelor’s degree in marketing, communications, business, or related field preferred.
• Basic understanding of Adobe Creative Suite.
• Strong social media planning, posting, and strategy.
• Proficient in Excel (basic to intermediate).
• Ability to craft creative content (text, image, video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Familiarity with Canva, InDesign, Photoshop.
• Experience with social media management platforms.

Responsibilities

• Develop and execute strategic marketing initiatives for Chouette, Hanks, and Little West Tavern.
• Manage marketing across social media, digital, and creative design.
• Create and implement PR and marketing plans to boost revenue and foot traffic.
• Plan promotional campaigns to raise awareness and drive visitation.
• Build CRM and email campaigns to increase repeat visits.
• Collaborate with restaurant teams to align programming and sales goals.
• Promote events, seasonal menus, and unique offerings.
• Ensure consistent brand messaging across channels and materials.
• Create partnerships and promotions with suppliers and brands to expand reach.
• Manage email marketing campaigns including segmentation and performance tracking.
• Develop an influencer program to raise brand awareness and user-generated content.
• Coordinate with GM and culinary leadership on ongoing marketing strategy.

Skills

Marketing strategy

Social media management

Content creation

CRM & email marketing

Branding and campaigns

SEO & analytics

Excel

Video production

Education

Undergraduate degree in marketing/communications/business

Tools

Adobe Creative Suite

Canva

InDesign

Photoshop

Google Analytics

Excel

Job description

Accessibility

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Job Location

Full Time – Chouette, Columbus, OH, US

Salary Range

$80,000.00 to $90,000.00 Annually

About Makeready

At Makeready, we search for curious self‑starters who genuinely enjoy working with people. These hardworking individuals see themselves as part of something bigger and naturally thrive in hospitality environments.

Position Overview

We are looking for a creative and results‑driven Restaurant Marketing Manager to lead marketing, programming, partnerships, and communications across Makeready’s premier restaurants and bars in Columbus. Skilled at implementing innovative marketing practices that boost guest satisfaction, profitability, branding, and trends, this individual serves as a key connector between property leadership, agency partners, and internal marketing teams.

Key Responsibilities

• Develop and execute strategic marketing initiatives and programs targeting locals, tourists, and private dining businesses to promote Chouette, Hanks, and Little West Tavern as must‑go restaurants in Columbus.
• Responsible for developing and implementing marketing strategies and tactics across social media, digital, and creative design functions.
• Create, manage, and implement comprehensive PR and marketing plans, both short‑ and long‑term, to increase revenue, generate foot traffic, and build awareness.
• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat business.
• Work closely with the restaurant team to ensure alignment of programming and sales goals.
• Promote events, seasonal menus, and unique offerings alongside restaurant teams.
• Ensure consistent brand messaging across all channels and materials.
• Create marketing partnerships and promotions with suppliers, company business units, and complementary brands to drive revenue and reach new audiences.
• Develop and manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
• Build a strong and engaged influencer program to increase brand awareness and generate user‑generated content.
• Collaborate with GM, Executive Chef, Director of Culinary, Director of Ops, etc., on ongoing marketing strategy for Makeready Restaurants in Columbus.

Qualifications

• Previous restaurant marketing experience of 3‑5 years.
• Experience working with chefs, GMs, BOH and FOH team members.
• Undergraduate degree in marketing, communications, business, or related field preferred.
• Basic understanding of Adobe Creative Suite.
• Strong social media background in planning, posting, and strategy.
• Basic to intermediate Excel knowledge.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Working knowledge of Canva, InDesign, Photoshop.
• Experience with social media management platforms.

Benefits and Perks

As part of the Makeready collection, we offer a variety of thoughtful benefits for eligible team members, including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company‑matched dependent care & 401(k), student loan repayment program, and a wide range of additional ancillary benefits. The health, happiness, and well‑being of our team is our top priority.

Equal Employment Opportunity

Makeready LLC and its affiliated entities proudly encourage and support a work environment where everyone can excel as their genuine independent self. We are an equal‑opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and workplace where success is based solely on qualifications, experience, abilities, and job performance.