Resort Manager

Blue Water; Luray (VA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401K

Property discounts

Job summary

Blue Water Hospitality in Luray, VA is seeking a Resort General Manager to lead an upscale campground and RV resort, overseeing food & beverage, attractions, lodging, and guest services with a focus on people, guest satisfaction, and financial performance.

As a dynamic leader, you will recruit and develop staff, manage budgets and capital projects, ensure safety and compliance, and deliver memorable guest experiences in a 24/7 operation.

Qualifications

• Bachelor's degree in Business or Hospitality Management preferred
• 3–5 years of Tourism or Hospitality Leadership experience preferred
• Experience managing RV campground or resort operations preferred
• Strong financial acumen and vendor management skills

Responsibilities

• Lead and manage a 24/7 resort operation to deliver exceptional guest experiences
• Oversee staffing, recruitment, scheduling, training, and performance management
• Manage budgeting, forecasting, and financial reporting; control expenses and drive profitability
• Collaborate with F&B, attractions, and guest services to ensure seamless operations and guest satisfaction

Skills

Leadership

Budgeting

Forecasting

P&L management

Strategic thinking

Payroll management

Project management

Staff development

Education

Bachelor's degree in Business, Hospitality Management, or related field

Tools

Power BI

ProfitSword

CRM tools

Job description

Luray RV Resort on Shenandoah River, 4253 US-211, Luray, Virginia, United States of America

Job Description

Blue Water Hospitality is a growing organization that is always looking for enthusiastic team members to join its journey!

Since its establishment in 2002, Blue Water has rapidly become a leader in the hospitality industry. We invest, develop, and manage RV resorts, campgrounds, hotels, and attractions. We have a range of accommodations, from cozy campsites to water parks to lavish hotel suites, and we pride ourselves on creating exceptional guest experiences.

If you share our passion for providing memorable guest experiences, we invite you to “Dive into Blue Water” and join our growing team!

INTRODUCTION TO ROLE:

The resort general manager position is a comprehensive professional role in which the leader takes full reporting responsibility for an upscale campground and RV resort. At Blue Water, our property leaders have three main goals- take care of your people, wow your guests, and manage your business. This role will provide direct oversight and strategic direction for all aspects of the operation, including food and beverage management, attractions and amenities, and lodging. This position best suits a resourceful and creative individual motivated by employee and guest engagement and achieving goals.

• Full-time roles are eligible for Health benefits, 401K, and property discounts
  

WHO WE'RE LOOKING FOR:

The ideal candidate is an independent self-starter and a strategic thinker who can see the big picture while rolling up their sleeves to manage the day-to-day minutia. The resort general manager must operate effectively in a fast-paced, guest-focused environment and communicate effectively with various audiences. A strong business management acumen is required, with the ability to manage & report on financial results and to utilize multiple systems and technologies proficiently.

As the Resort General Manager overseeing a 24/7 operation, we need a dynamic leader who can engage and motivate their team to exceed guest expectations while maintaining a pulse on operational needs and capacities that fluctuate with the business.

WHAT YOU'LL DO:

Reasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below:

• Taking Care of Your People:
  • Provide outstanding leadership to drive and motivate the team. This role includes recruitment, interviewing, performance management, reviews, coaching, training, and succession management.
  • Ensure effective staffing and scheduling to achieve appropriate coverage and maximize labor efficiency, including non-traditional workers such as international exchange students (J-1), workampers, seasonal employees, and interns.
  • Oversees time and labor management processes, ensuring accurate tracking of employee hours, compliance with labor laws, and effective scheduling. Implements best practices for labor cost control, monitors attendance patterns, and adjusts staffing levels as needed to optimize operational efficiency and maintain productivity.
  • Actively champions and executes human resource management strategies related to payroll and benefits, onboarding and offboarding requirements, adherence to company policies, employment laws (federal and state), and various other state and federal compliance and regulatory guidelines. Works collaboratively with People Operations Partners to ensure the timely and appropriate execution of human resource matters. Ensures fair and consistent treatment and management of team members.
    
• Wowing your Guest:
  • Train and motivate team members to deliver an exceptional guest experience. Establishes and ensures optimal property conditions, such as cleanliness, maintenance, and aesthetic appeal, and holds team members to high-quality controls.
  • Resolve and address guest concerns and complaints, and seek opportunities to engage with guests.
  • Oversee and administer guest service portals, tools, and resources, including guest communication applications, social media and online review platforms, satisfaction surveys, and on-site tools.
  • Work collaboratively with amenity or attraction operators to ensure a seamless and consistent guest experience.
  • Works collaboratively with Food and Beverage outlets to ensure efficient operation, a high level of service, and a high degree of quality that aligns with property operational goals.
  • Works collaboratively with the Revenue Generation team to ensure pricing strategy, promotions, offers, and events meet and exceed profitability goals through effective sales, advertising, marketing, and revenue management strategies.
  • Identifies and solidifies opportunities to enhance the guest experience through local partnerships, event and activity management, and community engagement.
    
• Manage Your Business:
  • Lead and manage financial results and reporting through effective revenue management, expense and operational controls, forecasting, and labor management. Understands how to flex/flow expenses to align with revenue.
  • Plays a lead role in annual budgeting, forecasting, and financial reporting and actively adheres to all corporate policies, procedures, and guidelines. Identifies variances and inaccuracies and provides corrective measures such as flex/flow methodology.
  • Possesses a comprehensive understanding of ancillary revenue streams, including Food & Beverage, attractions, and ticketed events, ensuring these operations are optimized for maximum profitability. Collaborates effectively with third-party vendors to align operational goals, enhance guest experiences, and drive overall property success.
  • Communicates effectively with corporate operations and support teams to address and resolve property needs. Ensures property operations align and adhere to corporate policies and practices.
  • Has a thorough understanding of the market and competitive set, stays up to date with the industry, regional, and market trends
  • Provides vision and execution for property capital expenditures, projects, and improvements to ensure optimal operations, exceed guest expectations, and maintain resort aesthetics and brand guidelines.
  • Lead and direct Capital Expenditures and projects to maintain resort aesthetics and goals
  • Performs other duties as assigned
  • Reliable and punctual attendance is required; the hospitality industry is a 24/7 operation, and therefore adjusted and irregular hours will be required.

WHAT YOU BRING:

• A bachelor's degree in business, Hospitality Management, or another related field is preferred
• 3-5 years of Tourism or Hospitality Leadership experience
• 3-5 years of RV Campground experience is required
• Food & Beverage experience (F&B) preferred
• Safe Serve Certified preferred
• Budgeting, Forecasting, and P&L experience are required; using ProfitSword, Power BI, or other accounting management and forecasting tools is preferred.
• Effective use of computer software, sales tracking software, CRM tools, and social media
• Competitive nature with a strong desire to win!
• Prior experience managing payroll and the employee life cycle utilizing an automated system
• Able to adapt quickly and lead others through change
• Ability to manage multiple projects and work assignments.
• Strategic thinker!

WHAT IT TAKES (PHYSICAL REQUIREMENTS):

This role is primarily leadership-focused, and at our resorts, it often includes site walks, inspections, and hands-on problem-solving. Standard physical requirements may include:

• Ability to stand or walk for extended periods
• Ability to lift or carry up to 25–45 pounds occasionally
• The capability to climb stairs and navigate uneven terrain across the resort property
• Ability to move quickly in emergencies
• Requires the physical stamina to work long hours and potentially varied shifts
• Tolerance for indoor and outdoor work environments, including exposure to variable weather
• Capacity to bend, stoop, kneel, or reach as needed

Blue Water is raising the standard of excellence and innovation in real estate development and hospitality with every entity brought on board.

Blue Water Development Corporation is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit. We are committed to complying with all Federal, State, and local laws providing for equal employment opportunities and all laws related to terms and conditions of employment.

Luray RV Resort on Shenandoah River, 4253 US-211, Luray, Virginia, United States of America