Assistant General Manager - Campground

Blue Water; Luray (VA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401K

Property discounts

Job summary

Blue Water Hospitality is seeking an Assistant General Manager for our Luray, VA property. You will act as the GM's right hand, supporting Front Office operations and other departments such as Housekeeping/Laundry, while maximizing efficiency and profitability.

You will lead a fast-paced, guest-focused team, drive service standards, manage multiple projects, and collaborate on weekly revenue and marketing strategies. This full-time role offers health benefits, 401K, and employee discounts.

Qualifications

• Minimum 2 years of campground/RV resort operations and leadership experience with a large staff.
• Bachelor's degree in hospitality management or related field preferred.
• Combination of education and work experience to support on-the-job effectiveness.

Responsibilities

• Oversee daily operations to ensure hotel facilities, services, and amenities run smoothly.
• Lead recruitment, training, coaching, and performance development; support front office and other departments.
• Contribute to weekly revenue management and marketing strategies; update inventory, rates, and availability in the PMS.
• Assist in budget analysis, monitoring, and expense management; review occupancy and guest satisfaction metrics.
• Approve vendor invoices and perform basic accounting tasks as needed.
• Ensure compliance with safety, security, and company policies.

Skills

Guest service leadership

Team leadership

Operations management

Communication

Budgeting & finance

Education

Bachelor's degree in hospitality management

Tools

Property Management System (PMS)

Reservations/booking channels

CRM tools

Social media tools

Job description

Luray RV Resort on Shenandoah River, 4253 US-211, Luray, Virginia, United States of America

Job Description

Posted Monday, July 27, 2026 at 4:00 AM | Expires Friday, August 28, 2026 at 3:59 AM

Blue Water Hospitality is a growing organization that is always looking for enthusiastic team members to join its journey!

Since its establishment in 2002, Blue Water has rapidly become a leader in the hospitality industry. We invest, develop, and manage RV resorts, campgrounds, hotels, and attractions. We have a range of accommodations, from cozy campsites to water parks to lavish hotel suites, and we pride ourselves on creating exceptional guest experiences.

If you share our passion for providing memorable guest experiences, we invite you to “Dive into Blue Water” and join our growing team!

INTRODUCTION TO ROLE:
As a highly visible member of the property’s Leadership Team, the Assistant General Manager (AGM) serves as a key liaison for campground guests and functions as the General Manager's right-hand while also supporting Front Office operations and other operating departments, such as Housekeeping/Laundry. They will serve as a role model for Blue Water Hospitality Group’s mission, vision, and values. They will work hands-on to maximize the hotel's overall efficiency and profitability.

• Full-time roles are eligible for Health benefits, 401K, and property discounts

WHO WE ARE LOOKING FOR:

• Ability to operate effectively in a fast-paced, guest-focused environment
• Competitive with a strong desire to win
• Effectively communicates to a variety of audiences and ability to tailor communication appropriately.
• Ability to manage multiple projects and work assignments
• Effective use of computer software, sales tracking software or CRM tools, and social media tools

WHAT YOU WILL WORK ON:

• Operational Management:
  • Monitor and evaluate all department daily activities to ensure the successful operation of hotel facilities, services, and amenities.
  • Establish and review departmental standards, guidelines, and objectives.
  • Conduct daily walk-throughs and quality checks to drive exceptional service and guest satisfaction at all contact points, including pre-arrival, check-in/check-out, transportation, housekeeping, laundry, banquets, conference services, and maintenance.
  • Issue supplies and equipment as needed and participate in regular inventories to ensure proper supply levels.
    Acts as a knowledgeable resource in property operational software such as Property Management systems, reservations or booking channels, maintenance or internal communication systems, social media, and marketing tools.
  • Regularly intervenes, assists, and documents incidents involving guests or employees.
  • Maintain the hotel’s compliance with the company’s safety and security program and ensure adherence to all company and brand policies, practices, procedures, and guidelines.
• People Management:
  • Partner with GM to create a positive work environment; Serve as a support resource for front-line staff in all departments.
  • Support all aspects of people leadership: recruitment, retention, training, coaching, and performance development.
  • Drive effective communication across all departments to ensure consistency, cohesiveness, and understanding of objectives and priorities.
• Participates in weekly revenue management and marketing strategies
• Regularly updates the property management system regarding inventory, rates, and availability
• Budget Management:
  • Regularly assists the General Manager or related resource in budget analysis, monitoring, and expense management.
  • Analyze and evaluate hotel performance by compiling occupancy and labor reports and guest satisfaction index statistics.
  • Approve and process vendor invoices, complete bank deposits, audit cash banks, and perform other accounting-related functions as necessary.
• Performs other duties as assigned
• Provides regular and reliable attendance

WHO YOU WILL WORK WITH:
The Assistant General Manager reports to the General Manager.

WHAT YOU BRING:

• A minimum of 2 years of previous Campground /RV resort operations and leadership experience with a large staff and focus on exceptional guest service.
  A bachelor's degree in hospitality management or another related field is preferred.
  An appropriate combination of education and work experience to support on-the-job effectiveness

WHAT IT TAKES (PHYSICAL REQUIREMENTS):
While performing the duties of this job, the employee is regularly required to talk and listen. The employee is frequently required to stand, walk, and reach with hands and arms and requires the ability to lift office products and supplies to 20 pounds occasionally. Travel required 30% within the region.

Blue Water is raising the standard of excellence and innovation in real estate development and hospitality with every entity brought on board.

Blue Water Development Corporation is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit. We are committed to complying with all Federal, State, and local laws providing for equal employment opportunities and all laws related to terms and conditions of employment.

Luray RV Resort on Shenandoah River, 4253 US-211, Luray, Virginia, United States of America

Luray RV Resort on Shenandoah River, 4253 US-211, Luray, Virginia, United States of America