Resident Experience & Marketing Specialist

American Campus Communities; Lexington (KY); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Dental

Vision

401(k) with Employer Matching

Health Insurance

Paid Time Off

Job summary

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue through strategic marketing and leasing efforts at The Townhomes at Newtown Crossing in Lexington, KY. This role balances leasing responsibilities with event planning, social media content creation, and occupant engagement to maintain high occupancy and strong resident satisfaction.

This position supports leasing processes, marketing initiatives across traditional and digital

Qualifications

• 2 years’ of experience in leasing, marketing, or sales.
• Experience reading, analyzing and interpreting general business correspondence and leasing documents.
• Experience writing routine reports and correspondence.
• Prior experience in the student housing industry preferred.
• Bachelor’s degree in marketing, business, or similar field preferred.
• Social media experience preferred.

Responsibilities

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
• Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
• Audit property websites and digital channels and listings for accuracy and expected visual standards.
• Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
• Coordinate room assignments and roommate matching, where needed.
• Build and maintain relationships with local business, community leaders, university partners, etc.
• Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
• Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
• Other duties as assigned by manager.
• This position may be subject to an on-call rotation.

Skills

Leasing experience

Sales experience

Customer service skills

Social media experience

Education

Bachelor's degree in marketing or business

Job description

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue through strategic marketing and leasing efforts at The Townhomes at Newtown Crossing in Lexington, KY. This role balances leasing responsibilities with event planning, social media content creation, and occupant engagement to maintain high occupancy and strong resident satisfaction.

This position supports leasing processes, marketing initiatives across traditional and digital