Resident Experience & Marketing Pro — Leasing Expert

American Campus Communities; Boulder (CO); On-site; USD 22,000 - 30,000; Full time

Benefits offered by this job

Dental

Vision

401(k)

FSA

Life Insurance

Sick Leave

Paid Time Off

Pregnancy Leave

Paternity Leave

Health Insurance

HSA

Disability

Job summary

American Campus Communities is seeking a Marketing & Resident Experience Specialist for University Village at Boulder to balance marketing initiatives with leasing responsibilities. You will conduct tours, coordinate move-ins, manage room assignments, and drive occupancy while ensuring an exceptional resident experience.

The role emphasizes revenue growth through traditional and digital marketing, social media content creation, data maintenance, and strong customer service.

Qualifications

• 2 years’ of experience in leasing, marketing, or sales
• Experience reading, analyzing, and interpreting general business correspondence and leasing documents
• Experience writing routine reports and correspondence
• Prior experience in the student housing industry preferred
• Social media experience preferred

Responsibilities

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
• Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
• Audit property websites and digital channels and listings for accuracy and expected visual standards.
• Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
• Coordinate room assignments and roommate matching, where needed.
• Build and maintain relationships with local business, community leaders, university partners, etc.
• Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
• Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
• Other duties as assigned by manager.
• This position may be subject to an on-call rotation.

Skills

Customer service

Leasing experience

Marketing

Communication

Organization

Education

Bachelor’s degree in marketing

Tools

Social media platforms

CRM systems

Lease management software

Job description

American Campus Communities is seeking a Marketing & Resident Experience Specialist for University Village at Boulder to balance marketing initiatives with leasing responsibilities. You will conduct tours, coordinate move-ins, manage room assignments, and drive occupancy while ensuring an exceptional resident experience.

The role emphasizes revenue growth through traditional and digital marketing, social media content creation, data maintenance, and strong customer service.