Resident Experience Marketing Director

Access Management; Fort Myers (FL); On-site; USD 95,000 - 150,000; Full time

Job summary

Access Management is seeking an experienced Communications & Marketing Director to lead marketing, branding, and resident communications for a large, amenity-rich community. You will shape the community's identity and drive engagement across lifestyle programs.

Working with senior leaders, you will develop integrated campaigns, manage digital platforms, events, and public relations, ensuring consistent messaging and a welcoming, hospitality-minded resident experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
• Five or more years of progressive experience in marketing, communications, public relations, or a related discipline.
• Experience developing and executing comprehensive marketing and communications strategies.
• Strong writing, editing, proofreading, and storytelling skills.
• Demonstrated experience managing social media platforms, websites, email marketing, and digital communications.
• Proficiency with graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
• Experience with photography, videography, and digital content production preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience working in hospitality, resort operations, country clubs, master-planned communities, residential communities, or lifestyle-oriented environments is highly desirable.
• Experience collaborating with senior leadership and multiple operating departments.

Responsibilities

• Develop and implement an integrated marketing and communications strategy aligned to the community vision and resident experience.
• Maintain consistent branding, messaging, and visual identity across communications and materials.
• Promote amenities, events, and lifestyle programming to residents.
• Oversee internal communications, newsletters, email campaigns, and digital communications.
• Manage social media, websites, and digital platforms with engaging content.
• Coordinate marketing campaigns, promotional materials, and events.
• Collaborate with department leaders to reflect services and experiences in marketing.
• Lead public relations efforts and community outreach partnerships.
• Oversee budgets, timelines, and vendor relationships.

Skills

Strategic thinking

Creative vision

Exceptional communication

Organization and execution

Collaboration

Hospitality mindset

Adaptability

Project management

Written communication

Storytelling

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field

Tools

Canva

Adobe Creative Suite

Social media tools

Website content management

Job description

Access Management is seeking an experienced Communications & Marketing Director to lead marketing, branding, and resident communications for a large, amenity-rich community. You will shape the community's identity and drive engagement across lifestyle programs.

Working with senior leaders, you will develop integrated campaigns, manage digital platforms, events, and public relations, ensuring consistent messaging and a welcoming, hospitality-minded resident experience.