Brand & Resident Experience Director (HOA)

Troon; Bethany Beach (DE); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) retirement plan

Paid time off

Job summary

Troon is seeking a Director of Marketing and Communications for a homeowner's association resort community. This role leads all marketing and communications to elevate resident experience, promote lifestyle to guests and homeowners, and protect the community’s brand and reputation.

The position requires strategic leadership, strong writing and PR capabilities, and a track record in community branding and stakeholder engagement. Hybrid onsite work within the community is possible.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• 8-10+ years of experience in communications, preferably in community associations, hospitality, or property management
• Experience working with HOA boards, governance structures, or member-based organizations strongly preferred
• Strong understanding of community branding and resident engagement strategies
• Excellent writing, editing, and presentation skills

Responsibilities

• Develop and implement a comprehensive marketing and communications strategy aligned with the Board's goals and community vision
• Advise leadership on communication best practices, messaging, and resident engagement strategies
• Ensure transparency, clarity, and timeliness in all communications
• Maintain a strong, consistent brand reflecting the community's lifestyle and values
• Oversee resident communications across newsletters, emails, website, and announcements
• Promote the community as a desirable living and visiting destination
• Manage external communications with local media, partners, and neighboring communities as needed
• Handle sensitive communications and support crisis response (e.g., weather events, governance concerns)
• Develop and promote events and lifestyle programming; highlight community culture and resident stories
• Oversee digital content strategy and analytics to improve engagement and performance
• Ensure communications align with bylaws, policies, and legal considerations
• Develop and manage the marketing and communications budget; track engagement metrics

Job description

Troon is seeking a Director of Marketing and Communications for a homeowner's association resort community. This role leads all marketing and communications to elevate resident experience, promote lifestyle to guests and homeowners, and protect the community’s brand and reputation.

The position requires strategic leadership, strong writing and PR capabilities, and a track record in community branding and stakeholder engagement. Hybrid onsite work within the community is possible.