Remote Web Marketing & Conversion Specialist

ZINC Zillow, Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Equity awards

Job summary

Zillow Group is seeking a data-driven Web Marketing professional to lead onsite experiences, landing pages, and conversion rate optimization across our app and site. You will partner with product, engineering, design and analytics to align strategies and deliver measurable growth.

You will design and execute experiments using Optimizely, build dashboards, and translate business needs into actionable technical requirements while communicating insights to stakeholders.

Qualifications

• 5+ years in digital marketing or conversion optimization.
• Experience driving end-to-end strategy and development of landing pages and web products.
• Fluent in A/B and multivariable testing, including defining roadmaps, hypotheses and results.
• Data-driven: using metrics and analytics to inform decisions and craft concise narratives.
• Proficient with Excel/Sheets and analytics tools (Google Analytics, Amplitude, Tableau).

Responsibilities

• Assist strategy, planning and execution of new onsite experiences to enhance the customer journey and drive growth.
• Collaborate with cross-functional teams to execute the Web Marketing roadmap with product, engineering, marketing, design and analytics.
• Execute A/B and multivariate testing with tools like Optimizely to improve UX and conversions.
• Translate business needs into requirements for technical partners to implement solutions.
• Create and maintain dashboards and reports to measure performance across key metrics.
• Leverage web analytics to identify improvement opportunities and quantify impact.
• Document results, recommendations and methodologies for organizational learning.
• Collaborate with product and marketing to ensure proper tagging and data collection across properties.

Skills

Digital marketing

Conversion optimization

Stakeholder management

Data-driven decision making

A/B testing

Communication

Analytics interpretation

Tools

Excel

Google Analytics

Amplitude

Databricks

Tableau

Optimizely

WordPress

Job description

Zillow Group is seeking a data-driven Web Marketing professional to lead onsite experiences, landing pages, and conversion rate optimization across our app and site. You will partner with product, engineering, design and analytics to align strategies and deliver measurable growth.

You will design and execute experiments using Optimizely, build dashboards, and translate business needs into actionable technical requirements while communicating insights to stakeholders.