Senior Web Marketing Specialist

Zillow Group; United States; On-site; USD 89,000 - 150,000; Full time

Benefits offered by this job

Equity awards eligible

Job summary

Zillow Group is seeking a data-driven digital marketing professional to drive onsite experiences, landing pages, and conversion optimization across Zillow's app and website. You will partner across product, engineering, marketing, design and analytics to execute a strategic Web Marketing roadmap and deliver measurable improvements.

The ideal candidate thrives in a fast-paced environment, has strong stakeholder management, and is skilled at translating business needs into technical requirements

Qualifications

• 5+ years in digital marketing or conversion optimization, with onsite marketing or product experience preferred.
• Experience driving end-to-end strategy and development of landing pages and web products.
• Fluent in A/B and multivariable testing, including roadmap development and hypothesis testing.
• Data-driven decision making using metrics, feedback, and analytics to tell concise narratives.
• Strong proficiency with spreadsheet analysis and analytics tools (GA, Amplitude, Tableau, Databricks).
• Experience with audience personalization, segmentation, and dynamic content is a plus.
• Familiarity with UX design and content management tools (Optimizely, WordPress) is preferred.
• Excellent written and verbal communication, able to coordinate across diverse teams.

Responsibilities

• Assist strategy, planning and execution of new onsite experiences to enhance the customer journey and drive growth.
• Collaborate with product, engineering, marketing, design and analytics to execute a Web Marketing roadmap.
• Execute A/B and multivariate testing to improve user experience and business objectives.
• Partner with program leads and channel teams to drive conversion improvements.
• Translate business needs into technical requirements and scope solutions.
• Create, maintain and deliver dashboards and reports to measure performance on key metrics.
• Identify opportunities from analytics data and communicate impact of optimizations.
• Document results, recommendations and methodologies for organization-wide learning.
• Collaborate with teams to ensure consistent tagging and tracking across web properties.

Job description

About the team

The Web Marketing team's primary focus is to nurture strong relationships with our customers and partners through a tailored on-site experience in support of Zillow-branded and affiliated transaction-oriented services. We work with a breadth of partners and tools to support business goals and deliver measurable outcomes. Our vision is to build a personalized onsite customer experience via rapid experimentation and optimization, aligning with Zillow's mission to help more people get home - with speed, certainty, and ease.

About the role

This job helps drive Zillow Group's success by supporting the strategy and execution of our B2C onsite marketing programs, including landing pages, merchandising tactics, and conversion rate optimization across our app and website. The ideal candidate shines in a fast-paced and ambiguous environment, has strong stakeholder management skills, and is both creative and analytically minded. If you are curious about building customer-centric web experiences, working with innovative tooling solutions, and delivering on Zillow's vision of reimagining real estate, we want to hear from you!

Key Responsibilities

• Assist the strategy, planning and execution of new onsite experiences to enhance the customer journey and drive business growth - focus areas include marketing landing pages, onsite merchandising placements, and conversion rate optimization programs.
• Collaborate with cross-functional stakeholders to execute on an ongoing Web Marketing roadmap, ensuring alignment and support from partner teams across product, engineering, marketing, design, and analytics.
• Execute A/B and multi-variate testing strategy using tools like Optimizely to improve the user experience and support overarching business objectives.
• Partner closely with the program leads, channel teams, and business partners to drive conversion improvements.
• Clearly translate business needs into requirements for technical partners to scope and implement solutions.
• Collaborate with analytics to create, maintain, and deliver various dashboards and reports, providing insights into performance across key metrics.
• Leverage web analytics data to identify key areas for improvement and measure the impact of optimization efforts.
• Quantify and communicate the results to relevant stakeholders.
• Assist with documentation and communication of results, recommendations, themes, and methodologies, ensuring insights are shared across the organization for continuous improvement.
• Collaborate with product and marketing teams to ensure consistent tagging and tracking across web properties, enabling accurate data collection and analysis.

This role has been categorized as a Remote position. Remote employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 5+ years working in digital marketing or conversion optimization; direct onsite marketing or product experience strongly preferred.
• Experience driving the end-to-end strategy and development of landing pages and web products: gathering business requirements, organizing partner input, partnering with tech teams, as well as optimizing and tracking performance.
• Fluent in A/B split and multivariable testing, including defining roadmaps, test methodology, building hypotheses, analyzing results, and applying best practices.
• Data-obsessed: You use metrics, feedback, and analytics to make decisions, synthesize insights and formulate concise and actionable narratives for business partners.
• Skilled in spreadsheet software (Excel, Google Sheets) for quantitative analysis and experience in analytics tools like Google Analytics, Amplitude, Databricks, and Tableau for tracking and measuring results.
• Experience with audience personalization, segmentation, and dynamic content is preferred.
• Familiarity with UX design and development processes and best-practices is preferred.
• Fluency in web optimization and content management tools like Optimizely and WordPress is preferred.
• Excellent communicator, with strong interpersonal skills (written and oral). You should be able to coordinate efforts across diverse groups to implement key initiatives.
• Proven ability to thrive in a fast-paced, data-driven environment.
• Excellent attention to detail and organizational skills.

Get to know us

At Zillow, we're reimagining how people move - through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you'll be part of a company reshaping an industry and helping more people make home a reality. How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they're most productive - enabling us to move fast, stay connected and deliver on our people promise. Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME's America's Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow. No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry - and your career - forward, together.

Equal Opportunity & Inclusion

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County Applicants

Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Work Preference

At Zillow, flexibility isn't a perk - it's how we work. Cloud HQ is our distributed work model, built on trust, clear systems, and the belief that you can do great work from wherever you are. It's not about where you work. It's about moving forward - together.