Direct Response Web Designer - Conversion Expert

Zacks Investments; Chicago (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

Zacks Investment Research in Chicago, IL seeks a persuasive direct-marketing web designer with 4+ years of experience to join the Zacks.com business unit. You will design online ads, emails, landing pages and videos to drive subscription actions, translating copy into visuals and collaborating with a large marketing team.

Role involves working with copywriters and managers on large campaigns and smaller quick-turn projects.

Qualifications

• Excellent persuasive design skills with professional appeal.
• Ability to hand-code, standards-compliant HTML and CSS.
• Proficiency with standard design software.
• Deliver projects on-time.
• Detail oriented.
• Generate creative ideas in a highly-interactive environment.
• Ability to manage multiple projects and timelines.
• Excel in a team environment and communicate clearly.

Responsibilities

• Creating ads, emails, landing pages, videos and other marketing materials that beat controls.
• Work with copywriters and marketing managers to produce timely collateral.
• Generate new ideas based on research, best practices and tests.
• Produce and expand campaigns while maintaining core creative.
• Be compelling and persuasive.

Skills

Persuasive design

HTML & CSS hand-coding

Proficiency with design software

Deadline-driven

Team collaboration

Education

BA/BFA in graphic design/commercial art

Tools

Adobe Creative Suite

Job description

Zacks Investment Research in Chicago, IL seeks a persuasive direct-marketing web designer with 4+ years of experience to join the Zacks.com business unit. You will design online ads, emails, landing pages and videos to drive subscription actions, translating copy into visuals and collaborating with a large marketing team.

Role involves working with copywriters and managers on large campaigns and smaller quick-turn projects.