Remote VP of Marketing & Growth — Education Tech

Bazeta; United States; Remote; USD 170,000 - 190,000; Full time

Job summary

NRCCUA is seeking a Vice President of Marketing to lead growth for Encourage's high school student and educator programs nationwide. You will own B2B and B2B2C marketing strategy and execution, driving student and educator acquisition, engagement, and lifecycle marketing in close collaboration with Product, Engineering, Creative, Research, and Digital teams.

This hands-on, data-driven leader will build and develop a high-performing team, optimize marketing systems (Salesforce CRM and Marketing

Responsibilities

• Own all levers and aspects of marketing for Encourage, including national education partnerships, digital campaigns, direct mail, lifecycle marketing, events, paid acquisition, SEO/SEM, ASO/AEO/GEO, and other channels.

Job description

NRCCUA is seeking a Vice President of Marketing to lead growth for Encourage's high school student and educator programs nationwide. You will own B2B and B2B2C marketing strategy and execution, driving student and educator acquisition, engagement, and lifecycle marketing in close collaboration with Product, Engineering, Creative, Research, and Digital teams.

This hands-on, data-driven leader will build and develop a high-performing team, optimize marketing systems (Salesforce CRM and Marketing