Vice President, Marketing (Fully Remote)

Encoura; United States; A distancia; USD 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive benefits package

Remote work in the US

Descripción de la vacante

Encoura, a mission-driven leader in higher education marketing and student success solutions, is seeking an accomplished marketing executive to own growth programs across student and educator audiences in the United States.

You will lead partnerships, digital campaigns, lifecycle marketing, and events, while optimizing systems through Salesforce CRM and MarketingCloud and collaborating with the CMO on brand strategy.

Formación

• 15+ years of leadership and product marketing experience in B2B2C K12 offerings.
• Expert knowledge of paid media channels, marketing automation, and mobile app user acquisition.

Responsabilidades

• Own all marketing levers for student and educator acquisition, including partnerships, digital campaigns, lifecycle marketing, and events.
• Manage systems optimization through Salesforce CRM and MarketingCloud, and co-lead brand strategy with the CMO.

Conocimientos

Leadership

Product marketing

B2B2C K12

Paid media

Marketing automation

Mobile app growth

Salesforce Marketing Cloud

Brand strategy

Descripción del empleo

• Own all marketing levers for student and educator acquisition, including partnerships, digital campaigns, lifecycle marketing, and events.
• Manage systems optimization through Salesforce CRM and MarketingCloud, and co-lead brand strategy with the CMO.

Your Background:

• 15+ years of experience with strong leadership, product marketing, and operational skills in B2B2C K12 offerings.
• Expert knowledge of paid media channels, marketing automation, and mobile app user acquisition.

Why Encoura:

• Be part of a mission-driven company dedicated to student success and college and career planning.
• Work remotely in the US with a comprehensive benefits package and a collaborative, creative team.

Encoura

Encoura provides research, marketing, and student success solutions for higher education and offers Encourage, the nation's largest free college and career planning program. The company was founded in 1972 and is mission-driven, focusing on empowering students and institutions through meaningful connections and data-driven innovation.