VP, Multi-Channel Growth & Brand Strategy

Benchmark Education Company; New Rochelle (NY); Presencial; USD 175 000 - 250 000; Tempo integral

Resumo da oferta

Benchmark Education Company in New Rochelle, NY is seeking a Vice President of Corporate & Channel Marketing to unite online and offline channels—ecommerce, email, social, print, PR, conferences and catalogs—into cohesive go-to-market and customer-lifecycle campaigns.

This hands-on leader will also oversee marketing analytics and HubSpot administration to ensure a clean, actionable database for targeted initiatives.

Qualificações

• 10+ years of progressive marketing experience, including leadership across multiple channels.
• Hands-on experience with HubSpot or comparable marketing automation/CRM.
• Strong marketing analytics, attribution, and data-driven decision making.
• Experience with ecommerce marketing and understanding of conversion/retention metrics.

Responsabilidades

• Develop annual marketing plan and budget aligned to revenue, growth, and brand objectives.
• Direct strategy and accountability for performance across channels including Ecommerce, Email, Social Media, Advertising, PR, Conferences/Events, Catalogs.
• Oversee marketing operations: HubSpot administration, list segmentation, and lead lifecycle management.
• Hire, mentor, and manage a team of channel leads and specialists; coordinate with external agencies.

Conhecimentos

Leadership

Marketing strategy

Channel marketing

HubSpot

Analytics

Budget management

Cross-functional collaboration

Ecommerce marketing

Communication

Education marketing

Ferramentas

HubSpot

Descrição da oferta de emprego

Benchmark Education Company in New Rochelle, NY is seeking a Vice President of Corporate & Channel Marketing to unite online and offline channels—ecommerce, email, social, print, PR, conferences and catalogs—into cohesive go-to-market and customer-lifecycle campaigns.

This hands-on leader will also oversee marketing analytics and HubSpot administration to ensure a clean, actionable database for targeted initiatives.