Remote VP, Merchandising & Brand Strategy

Openkrill; United States; Remote; USD 180,000 - 225,000; Full time

Benefits offered by this job

Competitive Salary

Health, Vision & Dental Insurance

401K

Generous PTO

Wellness benefits

Product discount

Company swag

Job summary

Ashley Digital, the direct-to-consumer arm of Ashley Furniture Industries, seeks a VP, Merchandising & Brand Management to unify merchandising, pricing, and product marketing across a multi-brand portfolio. You will drive strategy, create a data-driven culture, and partner with Finance, Sourcing, and Marketing to scale the business.

The role requires leading a cross-functional team, owning the product roadmap, and delivering measurable improvements in catalog quality, on-site discovery, and

Qualifications

• 12+ years in ecommerce / DTC merchandising, with 5+ years leading multi-level teams.
• Experience in home, furniture, sleep, or adjacent categories.
• Track record building or scaling a merchandising function — process, systems, and team.
• Deep fluency in merchandising analytics: SKU economics, pricing and promo measurement, catalog and content performance.
• Demonstrated P&L ownership and comfort partnering with Finance.
• Experience with product content / catalog operations at scale (PIM, taxonomy, attribute governance, marketplace syndication).

Responsibilities

• Establish operating cadence: line reviews, pricing councils, launch readiness, quarterly assortment reviews.
• Define clear decision rights across brand GMs (P&L), category merchants, and Digital Product, aligning on priorities.
• Own portfolio merchandising and margin: set assortment and pricing strategy by brand and category.
• Rationalize catalog: eliminate unproductive SKUs and manage good-better-best architecture.
• Drive the physical product pipeline: roadmap, launches, and post-launch review.
• Make merchandising data-driven: build analytics stack and leverage insights for decisions.
• Lead cross-functionally with Marketing, Creative, CX, and Operations to ensure consistency from ad to unboxing.

Skills

ecommerce merchandising

category management

product merchandising

merchandising analytics

P&L ownership

catalog operations / PIM

cross-functional collaboration

Job description

Ashley Digital, the direct-to-consumer arm of Ashley Furniture Industries, seeks a VP, Merchandising & Brand Management to unify merchandising, pricing, and product marketing across a multi-brand portfolio. You will drive strategy, create a data-driven culture, and partner with Finance, Sourcing, and Marketing to scale the business.

The role requires leading a cross-functional team, owning the product roadmap, and delivering measurable improvements in catalog quality, on-site discovery, and